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In today’s digitalized world, it is easy to connect with your target audience and increase your customer base. But at the same time, the large number of resources and tools available can make things overwhelming and complicated.
To help you choose the best ones, we’re offering a list of 5 simple but effective ways to connect with your customers.
1. Tailor Your Marketing Approaches
Today’s consumers want to feel as though businesses recognize that they’re individuals, which is why it’s important to tailor your marketing approaches to specific groups of customers.
Customer segmentation is crucial for companies that strive to accomplish this. Facebook, for instance, makes customer segmentation easy, allowing marketers to target precisely and personalize the customer experience.
However, Facebook Ads can be hard, especially if you are a newbie. Not only do you have to choose the right images, but you also need to be creative enough to write the right copy that fits into the Facebook guidelines while still resonating with your customers.
Still, if done properly, Facebook ad segmentation can help you generate high returns from your budget, which is why you should consider working with a professional Facebook Ads agency at least at the beginning until you get the hang of it.
You can also use customer segmentation software such as SproutSocial, Qualtrics’ CustomerXM, and Experian’s Mosaic. Some marketing automation platforms (like MailChimp) or CRM systems (like HubSpot) might also already include customer segmentation tools.
2. Survey Your Customers
One effective way to overcome the business-to-customer communication barrier is by using surveys. Whether you want to learn more about your demographic, you are interested in what type of content they prefer, or you want to get their feedback, the best way to do it is a survey or quick poll.
For this purpose, you can use SurveyMonkey, a well-known survey platform founded back in 1999, or some of the popular SurveyMonkey alternatives. Surveys allow brands to identify customer needs, but they can also serve as a tool to persuade prospects who are on the fence about a product or service, i.e., surveys can be used as a medium for prospective customers to voice their expectations and needs.
3. Provide Outstanding Customer Service
A survey by American Express showed that nearly 80% of consumers have bailed on an intended purchase due to poor customer service.
In today’s customer-based world, good customer service is vital. This means that your customers need to be able to easily connect with you whenever they have a question or a problem.
In addition, you should make sure to respond to them promptly on multiple channels, including email, social channels, review sites, and forums. If a customer is raving about your brand, be sure to thank them publicly. If, on the other hand, they have a complaint, offer to help and make things right.
4. Show Appreciation
Showing appreciation can make customers happy and more likely to come back to do business with you. When customers are satisfied with your company, they will recommend you to others, helping you in improving your reputation and increasing brand awareness.
However, if you want to make your customers feel appreciated, be sure to go beyond a simple thank you. Consumers can tell when a message is generic, which is why it’s important to customize your appreciation messages by adding a personal touch. Consider creating a strategy to reward loyal customers. This strategy should include contacting your customers regularly, making them feel important with personalized messages, and sharing their accomplishments on social media.
For instance, if you have a record of a customer’s birthday, send them a personalized card or coupon on their special day. You can also send coupons or discount codes, even when there’s no special occasion, to show your appreciation.
5. Make Time for Face-To-Face Interactions
Today, most of our interactions happen online or are supported by technology. Customers can email, text, or call, reach businesses on social media, communicate with them via chatbots. But sometimes, technology can lead to miscommunication and/or frustration. Face-to-face interaction can help decrease the likelihood of miscommunication and contribute to more meaningful connections with your customers.
Ask your customers what their preferred form of communication is or, if you aren’t able to meet with them face-to-face, use video conferencing platforms like Zoom and Microsoft Teams to put a face to your brand.
Your customers drive your business, so it is very important to pay attention to how you connect and communicate with them. Instead of reaching out only when you want them to make a purchase, you should find ways to continuously show them that you truly care.
These 5 tips will help you connect effectively with your customers and build long-lasting relationships that will keep them loyal to your brand.
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