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Though only around 2% of the global population is using live streaming broadcast app such as Meerkat or Periscope, many companies are beginning to use these apps in order to better engage with their consumers and to create additional visibility for their brand (Global Web Index, 2016). Unfortunately, live streaming is not something that many entrepreneurs or business owners feel quite comfortable with. Speaking in front of a camera is not easy, to begin with. Live streaming broadcasts are very real-time, meaning that you may have to work with unforeseen situations such as technical issues, inappropriate comments, or perhaps your demonstration may not go as you planned. As well, there could be a very slim chance that a mishap on a stream goes viral and negatively impact the brand’s reputation. Live streaming broadcasts should not be taken lightly from the brand standpoint. Having said that, here are 3 ways that you can use to prepare for any live streaming broadcasts:
1) Make sure that you have a proper technical set up: Fortunately, many live streaming broadcast apps are very geared for smartphones and tablets. As there is no need to set up professional video cameras or organize a bunch of cords, it is not going to be difficult to set up for the broadcast in terms of the gadget. Make sure your phone is adequately charged. Figure out how you will be holding your device. Ensure that the place you are broadcasting from has good lighting. Also, check to see the quality of your internet connection. A good internet connection will minimize the chance of technical glitches and ensure that your broadcast is being streamed at a good quality.
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2) Have a clear outline: This is advice that is always given in situations related to public speaking, but it also works for live streaming broadcasts! In a way, you should be treating live streaming broadcasts like how you would treat public speaking engagements. You are still going to be talking to your audience after all, even though you may not always know how many people you would be speaking in front of. Create a short outline of important details that you want to address. What do you want to bring up? What should be mentioned? Try to avoid making a script as it won’t allow you much of a flexibility to interact with your viewers and to answer any questions that may arise.
3) Prepare; and have a strategy as to how you will work with: Once you have an outline of what you want to broadcast, read through the outline several times. Rehearse in front of a camera lens or a mirror until you feel comfortable with the idea of speaking to an audience in front of a camera. Then, sit down with your outline again. Think of potential situations that may arise, such as technical glitches, questions or any mishap. Write down how you would approach that situation.
The key is to ensure that you feel comfortable enough to deliver your message, and to work with the moment. If you are worried about a possibility of “messing up”, do remember that many of these live streaming apps do not allow the broadcast replays to stay for more than 24 hours; and it will never go as bad as you think it would be. Good luck, and have fun!
Also read: Online Streaming Tactics for Brand Awareness
About the Author
Clair is a project & promotions strategist. She is a co-founder of JCS Creative agency, a boutique PR/communications consulting firm that helps entrepreneurs, nonprofits, artists and coaches. When Clair is taking a break from her business, she fully lives her stage life as Whalie. She can mostly be seen live streaming on social media (@whalieofficial), performing music and working on her latest production. Learn more at: jcscreative.net
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