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Many companies have begun to leave print media entirely now that most businesses are concentrating on delivering digital marketing to their target audience. However, if you’re running a company that wants to expand and engage as many people as possible, abandoning traditional forms of printed media may be a bad idea.
Yes – even in a world where social media, content creation, email marketing and other forms of communication seem to rule, print media absolutely has a place still.
It allows you to connect with everyone in your target audience
One reason why you should dismiss print media as no longer being relevant is that traditional forms of printed media – newspaper adverts, flyers, brochures and so on – allow you to connect with people that may not be online very often. Older people, for example, are often not computer literate or choose to stick to more traditional forms of doing things. The same goes for people on a lower income or that live out in rural areas – their access to the internet may be sporadic. You do not want to alienate a large percentage of your target audience simply because they have no online access or choose not to use it.
It can engage your readers more
There are also indications that print media is more immersive than digital formats, with people spending more time reading and looking at print magazines and newspapers than they would online versions. This may be due to the fact that the internet provides users with many distractions, allowing the average person to switch between several sites at once and exit pages in a matter of seconds, even if the information is valuable. Of course, this depends on how engaging and professional your printed media looks – a graphic designer from this website can help you to create some great graphics to feature in your ads.
It is a great way to target local audiences
One of the most beneficial aspects of print media is that it allows you to communicate with local readers rather than global ones. While having the platform to interact with people all over the world can be beneficial, if you own a brick and mortar store in a neighborhood, you must also ensure that people who live nearby are aware of your brand.
It can be used alongside digital marketing
Even if your news stream is constantly bombarded with headlines of print newspapers disappearing or going digital, there is plenty of proof that people choose to read both physical and digital versions of their favourite print publications. For example, if you put a flyer through their door, they are just as likely—if not more likely—to read it than if they saw the same ad somewhere online.
It can be seen as more trustworthy
Advertisements used in print media are more likely to be trusted more so than digital ads. There is an enormous amount of content available on the internet, much of it created by brands that are untrustworthy or make false claims to their future customers. Print media, on the other hand, is less crowded, and since setting up a print media campaign takes longer and is usually more costly, most people prefer it, believing it to be more reliable.
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