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The most significant aspect of an Explainer video that contributes to its popularity is its simplicity. Furthermore, it aids in increasing conversion rates since 81 percent of customers are more likely to purchase a product or service after seeing an explainer film on a website.
This guide will provide you with a clear understanding of professional explainer videos, their relevance, the steps you need to follow to create and achieve a large return on your explainer videos, and lastly how to utilize explainer videos to expand your online presence.
Explainer Videos: An Overview
What is an Explainer Video, exactly?
An explainer video is a short animated video that focuses on explaining complex issues, business ideas, and product/service concepts to people in a straightforward manner. It takes complex theories and boils them down into a series of basic notions that are easy to understand.
Consider how tedious it would be if we began teaching about the black hole in the typical manner. I’m sure most of you can understand what I’m trying to say. As a result, explainer films enable businesses to communicate the content that their target audiences want to hear.
Explainer videos can help you meet the needs in a succinct manner if you also want to improve your retention rate by explaining unknown topics. So, if you want to improve your retention rate by explaining unknown concepts, explainer films will assist you in meeting the needs in a concise manner.
Explainer videos provide a lot of advantages
Explainer videos are made for a variety of purposes, both important and trivial. It’s an incredible tool that works wonders for both internal and external communication.
Now, without further ado, let’s take a look at some of the reasons why businesses like explainer videos.
Attracts the attention of the audience
In today’s world, having someone’s attention is a valuable commodity. Getting people’s attention is quite difficult. According to a study, humans now have an attention span that is even lower than that of a goldfish.
How do you grab your target audience’s attention in a world when advertising flood them with messages? An appealing video is the solution to this query. An explainer film is a very effective technique for capturing the attention of viewers.
Traditional online information attracts our brain less than entertaining videos. When you see a captivating animated video, your mind tells you to watch it. It’s because it piques your interest and provides you with a fun way to learn new things.
However, this is not the case with television advertisements since your brain has already associated them with annoying interruptions attempting to force a product down your throat.
Furthermore, unlike flashy graphics and other bulky stuff, embedding a video in your blog does not slow down the page load time.
Read more about interesting and controversial commercial videos here: https://explain.ninja/blog/7-worlds-most-controversial-commercials-videos-ever/.
Simple Explanation of Difficult Concepts
We can’t quickly describe every product since certain technological items, such as software and specialist equipment, need more in-depth explanation.
Users are more likely to buy a product if they understand how to use it. As a result, you should provide compelling reasons for customers to invest their hard-earned money on the goods.
An animated explainer film is a good way to put your character in a real-life setting that is related to your business. Your audience will like seeing how your characters deal with issues and how they solve them owing to your product or service.
SEO Traffic Increase
You may greatly enhance your website traffic by including a video. What is the most important aspect that influences your internet business’s success? It’s because of the traffic. If you don’t have any visitors to your site, it will eventually go away.
Google is a big fan of videos. If you search for any phrase, you’ll almost certainly find a list of videos on the first page of results. If you include a high-quality video on your website, it will get a lot of love from Google, and you will see an increase in organic traffic.
If you include a video in your material, search engine consumers are 50 percent more likely to locate it. Furthermore, if the video is intriguing, people will spend more time on your website. This will send more good signals to search engines, resulting in an increase in your organic traffic and rankings.
One of the best things about organic traffic is that the people that come through search engines are extremely targeted. This implies that if your material is valuable to them, they are more likely to interact with it and purchase your items.
You may also like: 5 Reasons Startups Should Use Animated Explainer Video
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