What makes you an expert in your business?
It’s not easy to position yourself as an expert. I mean, who are you to rave about what you’re good at? What makes you better than anyone else?
Perhaps there is something about our British-ness that causes many of us to keep quiet about our wisdom, or understated about the magical transformation that we can offer our clients. Or perhaps you don’t see yourself as an authority in your business and you’re not sure what makes you different from everyone else.
Yet the dictionary definition of an expert is this: ‘A person who is knowledgeable about or skilful in a particular area’. How does this define you?
Where do you excel?
Think about this: I’m sure that there are many areas in which you excel. These are things that you do with ease and that you love to do. But other people find the same things very difficult and struggle to move past the starting point. Getting to grips with your expertise, knowing what makes you different, and how you can get your message out there are all key to standing out.
The most successful entrepreneurs know what makes them unique. They are willing to step up and claim their expertise. Are you? What will it take for you to be an expert in your business?
You don’t have to know everything
Here’s the thing about being an expert – you don’t have to know everything!! Actually, when you are an expert you’ll be outsourcing the stuff that other people do better than you, or getting help in the areas where you struggle.
Let me share an example with you. My clients are some the most fabulous and gifted experts that I know. They come to me because they know that they need help to get this talent into the awareness of the people who need them. I can share my expertise, and enable them to shine in the areas where they are fabulous!
Being an expert will help you to succeed in business. When you are known as the ‘go to’ person in your area of expertise, people will come to you for advice, they will acknowledge your experience, you will find it easier to attract clients and get paid what you are worth.
If you are struggling to find out what makes you different, ask yourself these questions:
What areas do you find easy where other people struggle?
Where do you shine and what do you love to do?
What are your skills, talents and knowledge?
What do other people say that you are good at?
You need to know this!
Before I go, I’d like to leave you with an extract of one of my favourite quotes attributed to Marianne Williamson:
‘Who am I to be brilliant, gorgeous, talented, and fabulous? Actually, who are you not to be?’
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About the Author
A business mentor, author, speaker, and firewalk instructor, Karen Williams from Librotas Book Mentoring & Publishing inspires business owners to reach their true potential and achieve success. Karen predominantly works with solopreneurs in personal development industries, who have decided to break free from the corporate world and want to create a successful business, stand out from the crowd and enjoy every step of the way! She is the author of The Secrets of Successful Coaches and How to Stand Out in your Business.