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If you have recently started a new business, you may be looking for ways to stand out in the big wide world. Unfortunately, it can be incredibly tough for new businesses as you can struggle to get word of mouth if nobody knows about your new business venture. As a result, a high percentage of companies will fail to make it through the first year of trading, and if you don’t want this to be you, you must take the proper steps early on. See below to find ways to make your business stand out and stay ahead of other businesses.
Location
One of the first things you need to consider when starting a business is where you want it to be located. If you are dealing with the general public, you will need to consider a central location where you can be easily found. Be aware that central locations in the midst of the hustle and bustle will cost you more in rent or mortgage payments. However, you will enjoy more customers through the door, so it is down to you to weigh the pros and cons. If you decide to be situated further back from the main stretch, make sure you are investing in good quality signage so customers and clients can find you.
Website
When it comes to ensuring your business is the best it can possibly be, you also need to make sure you have a strong website. Your website will be open 24/7, while your business may only open eight hours daily. This means you can continue to take orders even when your doors are closed. Research has suggested that the majority of orders take place between the hours of 8 pm and midnight. This means you are likely to get a high influx of orders during these hours, which will help keep your business afloat.
Your website should be easy to navigate for all users, and your customers should never be more than three clicks away from finding the page or product they are interested in. If you need some assistance with your website, then it may be worth speaking to an SEO company that will be able to help.
Employees
Hiring the right people is something else you can do to stand out from the crowd. Having the right team of employees behind you means that your business is appealing to your customers. The right employees will always have the right attitude and have your business’s best interest at heart. This will come across when they are dealing with your customers. If your customers enjoy speaking to your staff, they are more likely to return. Returning customers is always something you want, so hiring the best possible employees is a must. Take a look at their CVs when they apply and any cover letters that accompany this. You know, within 60 seconds, if you will like someone, take that minute to be sure.
Products
If you want to stay ahead of the game in the business world, then you need to offer your customers the best products and services. Without this, there will be no business, as customers need to want your products. The best thing you can do before you launch any product or service is to conduct some thorough market research. This means starting polls and various questionnaires that people can answer to give you more information about whether your product will sell. You never just want a product to sell, you want it to sell out so this should be a top priority for your business.
Marketing
Without marketing, you won’t get very far with your business. Take some time to figure out your marketing strategies when you first start. There are many marketing techniques out there that you can utilise to get your business known. You could use old-fashioned methods such as leaflets through doors or something a bit more modern and use social media. If you are using social media to market your business and products, then you need to know which demographics use the different platforms. If you are aiming for your target audience to be those aged over 50 then Facebook is the one to go for. Anyone less than 30 and should be looking at working on Instagram.
We hope you found this article helpful and gave you some useful tips and tricks to ensure your new business stands the test of time.
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