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Google is without a doubt the king of digital giants and we are very happy to announce that this corporation offers charities advertising grants up to a maximum of $10,000 per month. If you run a non-profit organisation, it is always important that your message reaches the right people, namely volunteers and donors.
Multiple Platforms
Google Ads covers a multitude of digital platforms; YouTube, Facebook and Google are just a few examples. When you engage the services of a leading Charity PPC agency, they create rich content and place it on the most productive digital platforms. The time of day your ads appear is also relevant and the PPC experts are able to select the prime times that your message will be seen by the right people.
Charity PPC Agency
As a non-profit, you should join forces with an established company that offers Google Ad Grants management for nonprofits, which enables you to take maximum advantage of Google’s grants for charities. Using professional keyword research, the agency can maximise your reach, bringing you more donors and volunteers, while making best use of your Google Ads grant.
Benefits Of Advertising With Google Ads
There are numerous benefits to advertising on Google Ads, which are as follows:
- Using the right keywords ensures that you receive organic traffic from Google to your platform.
- Google searches direct traffic to your website when you set up a Google Ads grant account.
- Round-the-clock monitoring of your Google Ads campaign, allowing you to make changes.
Pay-per-click has long been a firm favourite for non-profits and with an award-winning agency in your corner, you can expect the best results, while taking full advantage of Google’s grants for non-profits.
Grant Qualification
Once you approach a charity PPC agency, they can help you to apply for your Google Ads charity grant and once that is approved, the agency can start to prepare your campaign. Why do so many non-profits use a leading charity PPC agency? The main reason is that the agency can create a campaign that delivers results; whether you are looking for donations, volunteers or just to make people aware of your organisation, a leading PPC agency can deliver the results you need.
Monitoring PPC Performance
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Any pay-per-click campaign can be tracked in real time and your agency partner is constantly watching your campaign, ready to make changes when needed. This can be the difference between success and failure and if you want the best ROI, leave the campaign to award-winning people who lead their industry. This hands-on approach allows for flexibility, and that can lead to a better outcome.
The government supports registered charities and there are a lot of useful resources on their website to help you with every aspect of running your organisation. Getting your message out there is a critical aspect that demands professional attention. Pay-per-click is a very effective way of helping people learn more about your charity and what you do.
You may also like: Why advertise your products on the Google network?
