• Home
  • Blog
    • Business Partner Magazine Archive
  • Resources
  • About Us
    • Cookie Policy
    • Disclosure Policy
    • Privacy Policy
    • Terms of Website Use
  • Contacts

Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

  • News
  • Business Success
  • Marketing
  • Employees
  • Technology
  • Start-up
  • Productivity
  • Communication

Top-Notch Trader – 5 Ways to Make Your Growing Business Look Bigger Than It Is

September 29, 2018 by BPM Team

Click here to get this post in PDF

Too long to read? Enter your email to download this post as a PDF. We will also send you our best business tips every 2 weeks in our newsletter. You can unsubscribe anytime.

Enter your NameEnter your Email Address

Top-Notch Trader - 5 Ways to Make Your Growing Business Look Bigger Than It IsYour image is crucial in big business, and sometimes people can assume that a larger, more established company will do a better job. When you are competing for clients where bigger is better, there are some steps you can take to give the illusion that your organization is more substantial than it really is.

Up-size Your Office

Your office is likely to be the backdrop for many business pitches, and if it is a small, shabby or poorly located shoebox-sized space, then this may reflect poorly with your potential clients. Conversely, if customers come to meet you in a modern high-rise in the central business district, where professional and polished reception staff are waiting to greet them, your business image will benefit from this polish.

Serviced and virtual offices deliver the prestigious exterior for a fraction of the price of a traditional office. They come with an impressive address, the administrative support including telephone answering and mail services, and are fully furnished, right down to the artwork on the walls. You can walk in, plug in and focus on impressing your future customers.

Polish Your Website

Your website is most likely the first insight that people have in your company, making it an essential tool in your arsenal to create the illusion of a large and highly successful organization. First, make sure that it is professional, well designed and well written. Web design and copywriting are areas that are often worth outsourcing. Considerations when building a successful website include easy navigation, clear communication of your products or services and your point of difference, and mobile-friendly design.

There is also an opportunity to establish your organization as an expert in your field by including helpful and well written original content that will assist potential customers with their queries and help them to make an informed purchase decision.

Leave Your Title Off Your Business Card

As an entrepreneur, you often wear lots of different hats within the business. If you are a CEO one moment and a sales representative the next, leaving your title off your business card allows you to play each of these roles as it suits. You can pick and choose how you introduce yourself when meeting new people, and give the illusion of a team of support personnel back in the office.

Create Multiple Email Addresses

Creating a suite of general email address such as sales@yourbusiness.com and info@yourbusiness.com is another method of forming the illusion of a larger team. You can redirect all emails to come to the one account, while outwardly it appears that you have many different departments within the business, all waiting to assist.

Leverage Technology

You can call on an array of online tools which allow you to automate components of customer service, so your firm is responsive, professional and helpful even with a small team. Some examples include using an online appointment booking service to arrange client appointments, a Facebook chatbot to engage with clients on social media, email automation to send follow-up information to potential clients on a regular basis, and customer relationship management tools, to record and collate all customer information in an easily accessible manner. Automating parts of your customer service process will not only be time efficient but can often eliminate an element of human error, while leaving your staff members to focus on strategy and business growth.

The above measures should be enough to create the perception of a much more sizeable organization, while you work to build your business.

You may also like: Business Buddies – 5 Networking Tips to Help You Make a Good Impression

Filed Under: Workplace Tagged With: business cards, Technology, virtual offices, Web design, website, workplace

Trackbacks

  1. Double Your Dollars - 5 Ways to Boost Your Small Business's Sales - Business Partner Magazine says:
    October 31, 2018 at 9:10 pm

    […] You may also like: Top-Notch Trader – 5 Ways to Make Your Growing Business Look Bigger Than It Is […]

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter
  • YouTube

Disclosure

We earn commissions if you shop through the links on this page.

Recent Posts

  • Unbound raises $4M to help enterprises embrace AI tools on their terms
  • Expert Advice: How to Successfully Pitch SaaS Solutions to Government Agencies
  • Top Trends in Milestone Party Themes for 2025
  • Top Causes of Elevator Malfunctions – And How to Prevent Them
  • kyron.bio raises €5.5M to use glycan engineering for advanced drug design

Categories

Archives

Tags

Accounting bitcoin brand business growth business skills business success communication cryptocurrency Customer Service Data design Digital marketing ecommerce Efficiency employees Featured Article finance finances Health and Safety infographic insurance Investing investment legal legal services legal tips Management Marketing marketing strategy Outsourcing productivity property Real estate sales security SEO Social Media software starting a business startup Technology Trading Training website workplace

Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

Innovation in Business MarTech Awards 2024 UK

CorporateLivewire: Innovation & Excellence Awards – Business Publication of the Year

CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

Disclosure

We earn commissions if you shop through the links on this page.

Digital Marketing Agency

ReachMore Banner

Business Partner Magazine

Business Partner Magazine provides business tips for small business owners (SME). We are your business partner helping you on your road to business success.

Have a look around the site to discover a wealth of business-focused content.

Here’s to your business success!

Copyright © 2025 - Business Partner Magazine·