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As marketers, we have been spending a lot of time and resources generating leads. For many of us the end goal here is to generate leads that will become paying customers. Small business organizations face numerous challenges in accessing capital, creating sustainable revenue, making payroll etc. Growing a small business b2b company into a larger one can help in some of these issues, but b2b growth requires leads. Generating leads through the traditional sales model generally requires more people and time. The following lead generation ideas are designed to help you think outside the box, achieving the best results with fewer resources.
Creating a product video: According to a study conducted by the social science research network 65% of us are visual learners. So why not have something created that will explain your offering in a way speaking to the majority of people around? In a case study conducted by Bhaji Illuminati product videos help us in generating leads at a rate of 33%. When done in the right manner, videos help us in keeping customers engaged, inspiring us to take immediate action. Product videos don’t have to be long or complex, and they can be easily created with tools like Animoto.
Split Test Your Call To Action: The first thing you need to ask yourself is Whether you have a call to action added, prompting users to share their name and email addresses. If no, then create a button and opt-in form that clearly identifies what you want your visitors to do. While you might have different CTAs on page you need to know what works best for you. And the only way you can find out is the split test for your call to action button. For instance, have you tried the split test with different color buttons? While most generally prefer a call to action button at the bottom of your page, your readers might not make it to the bottom of the page.
Trying The Squint Test: Take a few shots of your choice of whiskey and then look at your website. Does your call to action stand out? In a study conducted by blast analytics and marketing, a travel website tested its call to action button against a more contrasting CTA passing the squint test. The result was they saw an increase with more than 591% in the leads.
Creating a Quiz: Offering up a quiz to your website visitors generally serves as a creative and alternative way of learning more about them and obtaining their contact information. The goal here is to bargain the result of the quiz in order to generate leads which in turn can be really effective when done in the right manner. For instance, here is an example from Eastern International College. They had the following quiz created in order to help students make proper sections.
Hosting a Give Away: Give away’s are one of the most successful ways of generating leads. Give away’s process can lead you to many junk leads, wasting your time if not done in the right manner. So what’s the trick? Make sure you are giving away people whatever they want. For example, Ninja Outreach has put together give a way of several products and services that are useful to their target demographic.
Identifying Leads with Followerwonk on Twitter: On Twitter, you can think of leads as fruits. Some are ripe and ready-to-use products, whereas some are a waste of time. Followerwonk helps to make the distinction for you. For instance, seer interactive put together a whopper of posts on how Followerwonk helped them generate leads by identifying them, filtering, and reaching the ripest leads-generating customers.
Using Twitter Cards: Twitter cards make it easy enough for the marketers to capture the right leads in the activity stream using lead cards. Is twitter equivalent to the signup box that you generally see on blogs? Twitter is not always about just putting on smoke and mirrors, either. For instance, Web trends decided to put their lead generation twitter cards to test and increased leads tenfold lowering their cost per lead with 500%.
Creating a Promo Video: Not each and every one of us will learn by reading. Some are visual learners where as some are audible learners. Having a promo video created for your business can help educate your visitors on the products and services you are providing. As a marketer, you can use technology like Wistia, adding a call to action button in the middle and capturing their business email addresses. Videos allow you to take the leverage of all the third-party platforms like YouTube and Facebook, giving you an extra reach in the newsfeed.
Slide Share Presentation: Slide share is a community that allows businesses to upload and share presentations related to their products and services. Since presentations are things that lead to great content, having a well-designed slide share has the potential of making things go viral, providing greater exposure to your website. Slideshare helps in featuring your content on their homepage bringing more traffic towards your website.
To conclude a sales funnel that is filled with leads is the best ways of validating your marketing efforts delivering value to your prospects. When lead generation is done successfully each and every one of us will gain benefits from it. As marketers the pressure is always there in us to deliver qualified leads into the funnel or the sales department. We all understand what the importance of lead generation really are and it’s coming up with ideas that can turn out to be tricky at times.
About the Author
Michael is the Marketing Manager at Ampliz, specializing in email appending and marketing database management software, editing blogs, case studies, and guides. He tries to make the world just a bit more pleasant enough by working on strategies that would help them prevent and eliminate spam in terms of email marketing.