Click here to get this post in PDF
When you establish a law firm, one of the most important things to do is to properly brand it. Because let’s face it — for a new law firm, you are going to need to demonstrate that potential clients will want to go with you instead of more established law firms. In order to help you figure all this out, we have provided some tips for branding your new law firm.
Top tips for branding your new law firm
The first thing, and possibly the most obvious thing, is to figure out what you even want your brand to be in the first place. What kind of audience are you aiming to attract? What kind of attitude are you attempting to project to that audience? How can you establish this brand in such a way that creates a standout brand that doesn’t stand out too much? Once you have that figured out, you want to establish a pleasing visual design for your website as well as have a good message that will resonate with your audience.
Once you have settled on what you want your brand to be, the next step is to ensure that when your potential customers come to your website that they have reason to stick around there. All too often, websites will take quality website design for granted, ensuring that anyone who thought to visit their website will not be sticking around for much longer. Be it dead links, difficult navigation, or garish colors that make the website too difficult to bother reading, having an inviting website makes a world of difference for any brand, law firm or not. You should also make sure that your website’s visitors, should they want to procure your services, are able to get a hold of you by providing a phone number (and hours for your phone services) at the top of the website where it is immediately visible.
Of course, having a good message and a good shell to put it in means nothing if you do not have an incentive for them to stick around. One of the biggest draws for any website is whether it has original content that is relevant to their interests. For example, if yours is a law firm that specializes in personal injury cases, it is important to have blog content that is relevant to people who may want to file a personal injury claim or attempt to protect themselves from potential personal injury claims. Such blog content can range from explicit personal injury claim content to advice content. For example, you could have a blog that deals with ways to make your home safer for you and any visitors.
Search engine optimization (SEO) is a key aspect of good marketing for any kind of website, as it helps your website get to the top of the Google search engine results. SEO involves understanding keywords, specifically finding the sweet spot for a good keyword for your business. For example, attaching the keyword “law firms in [city]” may be too vague depending on your business and the potential competition; on the other hand, “personal injury law firms in [neighborhood]” may be too specific to be a worthwhile keyword to use. An SEO specialist can help you figure out how this all works, as well as how to best utilize it.
One of the key things to make note of with website design is that it is not the hardest thing in the world to do, technically, but it is certainly difficult to do it well. As such, law firms tend to consult with marketing companies that deal specifically with website design so that they do not have to worry as much about whether it was done right. So if you do find yourself in need of consulting for law firms from a website design company, be sure to check one out as soon as possible.
You may also like: Developing a Stronger Law Firm
Image source: Unsplash.com