When you build a site for lead generation, it is essential that you set up a vetting system for your conversions. Otherwise, you’ll be opening up a black hole for quality leads to fall into. As stated in the “The Importance of Lead Validation” study, half of a company’s website conversions aren’t sales leads. Knowing this kind of information is vital to a lead generation campaign. Marketers will have the data they need to better dissect the effectiveness of their campaigns (SEO, PPC, email, etc.). That includes the accurate cost per lead and knowing how many conversions are sales leads.
In the slide presentation below, you will learn how many website it takes to generate a sales lead conversion (the data may surprise you), the days most leads convert and other helpful lead generation insight:
About the Author:
Aaron Wittersheim is an accomplished entrepreneur with more than 20 years of business and technology experience. He is currently Chief Operating Officer at Straight North, a Chicago-based Internet marketing company.