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Business Partner Magazine

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Tips on Integrating Text Message Marketing Into Campaigns

January 18, 2024 by BPM Team

Woman using her phone for messaging

In today's dynamic realm of digital marketing, businesses are consistently seeking innovative avenues to establish connections with their audience. In recent times, text message marketing has garnered significant attention and recognition as an effective technique in the … [Read more...]

15 Best Practices For Text Message Marketing

May 17, 2022 by BPM Team

Man holding smartphone with words sms marketing.

Many marketers rely on text message marketing to meet their business goals for various reasons. Also referred to as short message service (SMS) marketing, text message marketing is known for its unmatched open rates since your potential customers can receive your marketing … [Read more...]

Changing Reader Behaviors Increase Demand For Summarization Technology

October 19, 2021 by BPM Team

man reading news online

COVID-19 has led to a significant rise in research and information consumption worldwide. To put this into perspective, a study of 10,000 people across five countries revealed that the average daily time spent consuming content had more than doubled. Put simply; there's too much … [Read more...]

How the Text Based Marketing Community Can Benefit You

October 15, 2021 by BPM Team

Woman hand using smart phone with email icon flying abstract

If there’s one golden rule of marketing, it’s that you need to reach customers where they are. For example, you see a lot of billboard advertising alongside busy highways, but rarely on back country roads. The reason for this is obvious – hardly anyone is driving on the back … [Read more...]

How Financial Companies are Using Text Messaging?

January 28, 2021 by Contributed Post

How financial companies are using text messaging - coins stacked on documents showing charts and graphs

Financial companies are organizations that work in the finance sector. This includes insurance companies, insurance agents, financial advisors, banks, etc. All these companies need to constantly engage with their clients. This will help them get new customers and sell more of … [Read more...]

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