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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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5 Distasteful Marketing Ploys to Avoid

November 3, 2014 by Ann Handley

Wrong and right arrow

My friend Eileen had a gray-striped cat named Nimbus whose greatest joy was to hunt in the backyard woods and drop his offerings at her back door. Eileen never knew what she'd find when she opened the door--a chipmunk, vole, mole, or bird. Nimbus was easily forgiven--he was a … [Read more...]

Active Listening, Reaching Understanding, Being Understood

June 26, 2014 by BPM Team

People actively listening to a Business presentation

Empty vessels make the most noise... Communication is a two-way thing, yet many want to speak more than they hear. And whilst listening effectively is a crucial element, so few get it right. Even though two ears and one mouth implies we ought to take in more information than … [Read more...]

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