No matter how much time and effort you put into your business or how hard you work–you need to have a clear direction of where you are going and how you are going to get there. You have probably skimmed through dozens of articles regarding how to set goals for your business, and why. Now, we are going to focus on some unique goals that you should set for yourself and your business as an entrepreneur.
These goals have been adapted from some of the most successful entrepreneurs in our society. Therefore, they are proven to work. If you are looking to enhance your business, you need to invest time into enhancing your mindset toward your business. Here are some goals you should have for your business this year:
Make Customer Satisfaction Your Number One Priority
In the business world, word of mouth can either be your greatest asset or your greatest enemy. The service that you provide current customers has a large impact on your future business. That is why it is so important to treat each and every customer like gold, which is why our number one goal is finding new ways to enhance, captivate, and satisfy each customer that crosses your threshold.
There are countless methods businesses can incorporate to enhance overall customer satisfaction. We do recommend that you set up a location on your website, or an external website where customers can review your services–and their satisfaction. As long as you keep your number one goal in mind, this will help instill trust in future potential customers.
(Personal) – The 33 % Principle
The 33% principle has been tried and tested by some of the biggest entrepreneurs in our business world. Including the likes of Gary Vaynerchuk, Tai Lopez, and the iconic Steve Jobs himself. Essentially, as an entrepreneur, you need to surround yourself with three distinct groups of people.
The first group of individuals includes owners, CEO’s, and co-founders that have already made it to their pedestal. These individuals act as your mentors. Providing insight and knowledge into your industry as well as personal improvement.
The next circle of individuals that you surround yourself with should consist of like-minded individuals who are at similar levels to where you are in life, business, and personal development. They should serve as your competition. Through surrounding yourself with these individuals you will bolster your focus, and adjust a raw focus to building your business into a thriving enterprise.
The final set in the 33% principle is those who are passionate, and driven but are still trying to get their businesses off the ground. These particular individuals bring new ideas and methods to the table. At the same time, you act as a mentor to them. Ensuring that they are staying dedicated to their own goals–while they bring insight as to how you can achieve yours.
Keep Your Internet Presence Thriving
The age-old importance of having a brick and mortar location for a business is no longer a priority. In the digital era–it is all about online presence. Your social media, your website–these are assets that can help distinguish your business. Our third goal is placing a high-focus on building your online presence, including various social media accounts.
Adapt To Change And Improvement
Oftentimes business owners tend to cut their own legs from underneath them by being too scared to adapt. With the fluid changes in technology and marketing techniques–a serious goal for any business is opening up the ability to adapt to change and to think outside of the box.
Set Up Definitive Achievable Goals
A goal within a goal–some call this inception. We call this a particularly important goal to set. Having a driving force behind your business actions is essential for continuity and success. Particularly so in a saturated market. Through setting definitive, achievable goals you give yourself a clear vision of what you are working to achieve with your business, as well as the means to how you will achieve your end-game goals.
Be A Corporate Citizen – Bring Value To Your Local Community
Public relations is crucial to the development, and growth of any business. It is important to show that you are willing to commit capital in order to better your local community. Simple charity donations or community-help projects will suffice. Although this is not necessarily a top-priority goal for your business, it is still an important goal to keep in mind.
Become The Pioneer Of Your Industry
Pioneers are the reason why giant corporations such as Apple, Google, and Tesla exist. Doing the same thing that every other business is doing works. It will land you customers and sales. However, it will not leverage your market to soar above your competitors. An important goal to set is becoming a pioneer in your field. Finding new ways to penetrate critical markets, and bring value to entice customers down your marketing funnel.
Implement Strategies To Protect Your Business From Threats
Businesses–particularly SMB’s have never faced more threats as they do in the modern era. An important goal for your business in 2018 is finding new ways to protect your business assets, such as critical consumer data in the light of emergency.
For example, integrating an effective data recovery and backup system in your day to day operations mitigates the impact that cybercriminals and natural disasters can have on both your business’s credibility, as well as your triple bottom line. CRM software will help keep track of your data in a more organized way. One of the benefits of http://rethinkcrm.com/, is that you can customize the software to meet the specific needs of your company.
Cut Out Waste Of Time Clients
Every good client is not necessarily a high-paying client. As a business, it is important to know the value of each and every client/customer you serve. If you are spending an obnoxious amount of time on a singular client–determine if the time is worth the money.
Could the time be better invested in landing easier-to-work with, higher paying clients? A definitive goal would be to evaluate your client list and ensure that each client is worth the time vs resources that they bring to the table.
Streamline Your Business
Running a business is hard work, you aren’t going to be successful overnight. With these tips, you can start to mold your business into what it needs to be. Satisfy your customers, implement technology, and cut out clients that waste your time.
You can also learn from your mistakes and the mistakes of others. It is important to learn, continue to move forward, and eventually, you will be in a place you are meant to be.
Article by Susan Ranford