Branding and advertising are different components of a comprehensive marketing strategy. Branding is used to help the company stand out and differentiate itself from the competition and influence the way customers view the company. Advertising, on the other hand, is used to … [Read more...]
The Top Three Reasons Why Lawyers Should Steer Clear From Buying Leads
Buying Client Leads versus Other Marketing Techniques It is only the top, leading law firms that rely on a third party to devise, create, develop, maintain, update, and market their law practice website. Attorneys do not have the time it takes to market because this is a … [Read more...]
The Marketing Turnoffs You Need To Avoid
(PxHere CC0) There are many ways to market your business and there are many ways to get it wrong. People are hardly likely to use your business if you do something that aggravates or frustrates them, so it's worth paying attention to potential marketing turnoffs. By heeding … [Read more...]
Leading By Example: How Honda Built An Internationally Successful Business
Judging by the 261,000-odd new Honda Civic models sold in the USA in 2020, Honda is a very successful brand and at the height of its success. And the popularity of their cars isn’t down to metrics like their performance, horsepower, cargo space, or fuel economy alone. Honda’s … [Read more...]
How to Make Your Business More Ethical
If you have decided that now is the time to improve the ethics of your business and ensure that all of your business activities have a positive impact on the community and the wider world, you could not have chosen a better time to do so. Ethical considerations are now at the … [Read more...]
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