There comes a point in every business where a refresh is needed. Perhaps you have been operating in the same way for too many years and you are seeing a decline in customer engagement and satisfaction. Whatever the reason may be, giving your business a little refresh can be an … [Read more...]
The Importance of Online Exposure for Business
Do you remember a few decades ago when people used to call the internet the "information superhighway?" You might not hear that phrase nearly as much today as you used to, but never has it been more accurate. Did you know over 90 percent of Americans do at least some of their … [Read more...]
5 Marketing Challenges for 2022 and How to Solve Them
Marketing in 2022 feels like a different world. We are seeing how businesses take shape in a post-pandemic world, and we’re witnessing some fundamental shifts in consumer behaviors and the rapid growth of a few specific channels. All these changes are going to keep companies on … [Read more...]
Why You Shouldn’t Neglect Traditional Marketing Channels
Digital marketing has surpassed traditional marketing in many sectors today. Proponents cite the ability to target specific groups and ease of analysing results. Promotional materials can be refined based on results from social media, email campaigns and your website. And yes, … [Read more...]
How to Market a Trucking Business
Marketing is a core mandate of any business looking to expand and grow a customer base. The trucking industry is a slow business when it comes to growth aspects, is cost-intensive and revenue is dependent on customer inflow to the company. Sufficient income and customer inflow … [Read more...]
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