As a small business, one of your primary concerns is increasing your reach and visibility, all without burning a hole in your pocket, right? Well, your answer spans merely two words- email marketing. But, don’t let us make its case; let its numbers shape your impression. At present, a massive 4.03 billion people around the world use email regularly. With an astounding ROI of 3800%, email leaves all its fellow marketing channels behind when it comes to getting the right bang for your buck. With these numbers in the frame, it is not surprising why most established businesses out there have email at the core of their marketing efforts. That said, it is anything but their sole prerogative. Email marketing can be just as effective for small and mid-sized businesses too, thanks to some of exclusive professional email templates that has made job easy for marketers. Read on to find out.
Unwavering Customer Relationships
Be it announcing a new sale, calling attention to an update, or sending wishes on a milestone occasion, there’s no better channel to communicate with your customers than email. Besides, it’s not just about you; the majority of customers out there prefer email to stay in touch with their favorite brands. With segmentation, the practice of dividing your customers into various sections based on parameters such as age, occupation, gender, location, and browsing history, email gives you the scope of implementing personalization at scale. Moreover, here customers also have the liberty to choose for themselves the frequency with which they want to receive your emails. All of these factors play a significant role in strengthening the relationship between you and your customer.
Take a look at these amazing newsletter examples.
Establish Yourself as a Thought Leader
Remember, your newsletters aren’t meant just for promoting your services and products. They’re also a great medium to share your valuable industry insights with your readers. In fact, that’s the main reason why most people signup for company newsletters in the first place- to learn new information and keep themselves up to speed with the latest developments in their favorite industry.
Here are a few examples.
Carve Your Unique Brand Identity
A business’ identity is formed as much by its offerings as it is by its brand of communication. When we say minimalism, is Apple the first thing that comes to your mind? Does the name Coca-Cola flash in your mind when you come across red, black, and white colors? Well, that’s the power a good brand identity holds. The tone and voice of your email’s copy, the kind of visuals you use, and your email’s design language go a long way towards carving a unique identity for your brand.
Exercise Full Control Over Your Contact List
In this age of social media, every brand is eager to build its presence on these platforms, and understandably so. However, these platforms don’t let you communicate with your followers freely. Important details of these individuals are kept by the platforms themselves. On the other hand, with email, you have the choice of exercising complete control over your contact list, giving you the freedom of reaching out to your customers in whatever manner you wish.
Wrapping It Up
Now that you are wise to the many merits of email marketing, what are you waiting for? Hop on to this bandwagon and see your business touch new heights of success with every passing day.
About the Author
Kevin George is Head of Marketing at Email Uplers, one of the fastest-growing custom email design and coding companies, and specializes in crafting professional email templates, PSD to HTML email conversion and free responsive HTML email templates in addition to providing email automation, campaign management, and data integration & migration services. He loves gadgets, bikes, jazz and eats and breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on his blog.
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