Businesses are putting more money than ever into advertising campaigns and branding projects. Pre-pandemic advertising budgets aren't being matched. They are currently being outstripped as businesses concentrate on positive growth. It was estimated that over $700 billion would … [Read more...]
How to Design a Perfect Mascot for Your Retail Business
Have you been considering designing a mascot for your retail business? A mascot is a brand character that is an ambassador for a business. It is a great marketing tool to create your brand awareness, engage your customers and make you stand out amongst your competitors. However, … [Read more...]
Understanding How Dynamic Ads Work
Dynamic advertisements (dynamic banners or dynamic creatives) are ads that change or adapt to fit the consumer's needs. Since the ad's content, calls-to-action, and/or promotion will alter based on user behavior, marketers can connect to more than one target audience. Dynamic … [Read more...]
Make The Cost-Effective Switch With An E-Business Card
As a business owner, how much are you allocating in terms of funds for your marketing and advertising needs? This more or less includes prints such as business cards, flyers, and promotional posters, among many others. While it is a given that you need these items, how … [Read more...]
What Is Public Relations? How Can It Help Your Brand Succeed?
It is common to hear the term PR used in so many different contexts that it becomes difficult to understand. Most people think of PR as a buzzword. It is often used in conjunction with publicity and advertising. This is far from the truth. While others may be able to understand … [Read more...]
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