Starting a business takes a lot of guts, but even more than that, it takes cunning, preparation, and the right skillset. Sure, give yourself a pat on the back for having the courage to start your own company, but make no mistake as this is only the first step in the dozens of … [Read more...]
B2B Content Marketing Trends in 2018 (Infographic)
Content marketing’s evolution and impact have been non-stop over the past five years. A significant factor for its skyrocketing popularity is its effectiveness and unmatched results regarding helping companies drive meaningful relationships and engage their target … [Read more...]
What is the Meaning of Sales & Marketing and Their Advantages?
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why? Because generating sales requires potential customers to understand that a product exists, what it does, and why it’s better than a competitor’s offering. The … [Read more...]
What Is a Sales Opportunity?
“To succeed, jump as quickly at opportunities as you do at conclusions.” — Benjamin Franklin Of course, before you put your gym shoes on, you need to step back and look at your sales process. Does your sales team know what distinguishes sales opportunities from leads? Are they … [Read more...]
The Ultimate Guide To Social Media Event Marketing
No matter what kind of event your organization is holding, it needs people to be successful. Even an event with big-name guests, attractive branding, or noteworthy activities will be a failure if people don’t attend. Fortunately for marketers and event organizers, it’s never been … [Read more...]
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