You may think that just turning up and handing out a few leaflets, and smiling at a few people is enough to succeed at attending a commercial exhibition, but you'd be all wrong. In fact, there is a lot more to achieving success at these short but valuable events, and sadly a lot … [Read more...]
Taking your Business to the Top
Your marketing techniques might have worked perfectly fine for you in the past, but that doesn’t mean that it’s going to work for you now. Modern marketing is changing all of the time, and the ways in which you can grab the attention of your customers is always changing. One … [Read more...]
How to Throw a Successful Launch Party
When running a business, one of the best things that you can do as a marketing strategy, is to throw a launch party, regardless of whether this is your first product or your twenty-first. Launch parties are a brilliant way to reach out to influential people and have them come and … [Read more...]
Reasons Why Your Email Campaign Isn’t Working
Studies show that most people prefer to chat over email when compared to over the phone or even via text. For this reason, it’s so important that you are able to create a good email campaign because this can make all the difference to your marketing efforts. It Isn’t Optimised … [Read more...]
Using Social Media to Boost In-Store Sales (Infographic)
Did you know that 74% of people use social media to guide their purchasing decisions? Connecting online efforts to offline store visits is one of the biggest challenges of social media marketing but if you don’t utilize these platforms, you’re leaving money on the … [Read more...]
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