As you align marketing and sales strategies with account-based marketing or ABM, one crucial area needs particular attention. And that is your content. While marketing and sales teams have different goals in content, in an ABM strategy, these should be aligned … [Read more...]
4 Marketing Essentials You May Not Have Considered
It doesn’t matter if you’re an established brand or a new startup: every company needs a marketing strategy. Without one, you’re effectively lost at sea, hoping for customers to discover your products. But good marketing isn’t static. It’s about adapting your plans, … [Read more...]
How Can You Take-Off Online & Grow Your Presence?
There is no denying that the online world presents a huge number of opportunities for businesses, no matter what industry they currently operate in. It does not matter whether you sell healthy snacks, clothing, offer digital services, or provide advice in the form of life … [Read more...]
ETL and Its Importance in Marketing Analytics
Nearly every business relies on data to boost a department’s effectiveness, but it’s unfortunate that most of this data can’t be used in its original format. To top it off, your data is distributed across multiple platforms and devices. You can solve these problems and more with … [Read more...]
Your Marketing is Outdated: Here’s How to Tell
Are you aware of your current marketing strategy and whether it's current? It may not be a question you have considered before, and that could be a problem. As a business leader, you must be aware of your current marketing strategy and where it's taking your business. As a … [Read more...]
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