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Business Partner Magazine

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A Beginner’s Guide to A/B Testing in Paid Advertising: Best Practices and Pitfalls

October 21, 2024 by BPM Team

Depiction of A/B test on a tablet screen

Businesses and marketers often make the mistake of relying only on research when they run a paid advertising campaign. While researching is a crucial part of the process, the work does not end there. The truth is that no amount of research will guarantee that every campaign will … [Read more...]

Boost Your Sales with Direct Mail Campaigns

July 10, 2024 by BPM Team

Selective Focus Photography of a Mailbox

Direct mail campaigns are often overlooked in this digital age dominated by emails, social media, and online ads. However, they remain a powerful tool for businesses looking to boost their sales. With the right strategy, direct mail can capture attention, create a personal … [Read more...]

Tips on Integrating Text Message Marketing Into Campaigns

January 18, 2024 by BPM Team

Woman using her phone for messaging

In today's dynamic realm of digital marketing, businesses are consistently seeking innovative avenues to establish connections with their audience. In recent times, text message marketing has garnered significant attention and recognition as an effective technique in the … [Read more...]

New Year, New Strategies: Using SMS Campaigns for Year-End Promotions

December 20, 2023 by BPM Team

Firework blast in dark sky at night celebration new year count down

As the calendar barrels towards the next year, brands enter a pivotal window for capturing year-end holiday sales amid New Year's celebrations. Promotional SMS campaigns provide the precision messaging needed to break through the seasonal noise and drive conversions when timing … [Read more...]

How Can Small Businesses Harness the Power of Experiential Marketing

December 11, 2023 by BPM Team

Teamwork, marketing agency or business people on tablet in meeting for company growth

Owning a small business is frequently filled with questions, especially when it comes to getting your brand known among the phalanx of national and global businesses that fill a similar space. With smaller budgets, a smaller reputation, and a smaller reach, it’s an upward … [Read more...]

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CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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