Starting a new business is not easy, especially when you are new to business stuff. You need to have a unique idea, a perfect selling point, an excellent plan for service and promotion. In this article, we will guide you through 7 crucial steps for starting a home improvement … [Read more...]
Are Your Adverts Achieving What You Want?
Advertising is one of the most important ways you have to reach your customers. It has two key roles to play: short-term notification of key deals, new products or services and long-term communication of your brand’s values and identity. Even if a potential customer isn’t tempted … [Read more...]
The Essential Role of Market Research in FMCG Product Launch
What separates successful FMCG product launches from the rest is market research. By investing in market research, FMCG companies can not only maximise their ROI but also gain in-depth insight into their consumers, the market and their brand within the … [Read more...]
Three Things You Should Consider as a Small Business Owner
Image source: Unsplash It’s a brave move to take the leap and become your own boss but doing it successfully can be one of the most liberating and satisfying feelings in professional life. Doing it successfully, however, is just the problem. As many take the plunge, one in … [Read more...]
How to Start a Hospitality Business
The hospitality industry is one of the few to have been largely unchanged by digital transformation. While technology has largely helped businesses, it has also brought numerous challenges to most industries, but not hospitality. In fact, hospitality businesses are more popular … [Read more...]
