While running a small business or starting a new one, you can easily get caught up in increasing social presence, making sales, acquiring new customers, or popularising the brand. But to be successful even in these, you need to do some groundwork. Market research gathers … [Read more...]
9 Steps Towards Business Growth Using Customer Segmentation
Expansion-stage businesses must focus their efforts on a narrow group of customers who are most comparable to their best current customers, rather than a vast universe of possible customers, to scale economically and successfully. With that, you may consider customer segmentation … [Read more...]
Tips for Better Market Research
Obviously, market research for a marketing agency is an everyday matter, but what about for smaller and emerging businesses that are still relying on their own marketing efforts to grow their companies? It’s perfectly possible to go it alone in marketing in the early days when … [Read more...]
3 B2B Market Research Methods That Most Organisations Overlook
There’s a strong correlation between B2B market research and profitability. Firms that undertake systematically structured market research grow faster and are more profitable as opposed to firms that don’t. Regardless of whether you’re starting or expanding your business, it’s … [Read more...]
How To Run The Competitive Analysis With Different IP Locations
When was the last time you conducted a brand competitive analysis? And, perhaps most crucially, do you have the skills necessary to do one quickly? If you are unsure, or if the previous "study" you conducted was only a cursory glance at a competitor's website and … [Read more...]
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