The cost of everything is going up, from marketing to production; thus, how can you tell whether it is the appropriate moment to invest more money in market research? Some businesses are reluctant to spend more money on market research for their company because of the high … [Read more...]
Market Research and Solutions for Small Business
While running a small business or starting a new one, you can easily get caught up in increasing social presence, making sales, acquiring new customers, or popularising the brand. But to be successful even in these, you need to do some groundwork. A market research … [Read more...]
9 Steps Towards Business Growth Using Customer Segmentation
Expansion-stage businesses must focus their efforts on a narrow group of customers who are most comparable to their best current customers, rather than a vast universe of possible customers, to scale economically and successfully. With that, you may consider customer segmentation … [Read more...]
Tips for Better Market Research
Obviously, market research for a marketing agency is an everyday matter, but what about for smaller and emerging businesses that are still relying on their own marketing efforts to grow their companies? It’s perfectly possible to go it alone in marketing in the early days when … [Read more...]
3 B2B Market Research Methods That Most Organisations Overlook
There’s a strong correlation between B2B market research and profitability. Firms that undertake systematically structured market research grow faster and are more profitable as opposed to firms that don’t. Regardless of whether you’re starting or expanding your business, it’s … [Read more...]
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