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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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B2C vs B2B Marketing: What’s the Real Difference?

September 16, 2020 by BPM Team

Business To Business concept

When you dive into the world of marketing, you’ll need to get familiar with many of the industry’s top buzzwords. A few you’ll hear often are B2B and B2C. What’s the difference? Does it really matter? If you’re not sure, you’re in the right place. By the time you’re done … [Read more...]

Before You Forget, Is Your Business Safe From Big Brand Awareness Issues?

September 14, 2020 by BPM Team

group of people working inside the office

"A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook In understanding brand awareness, everyone knows that a company is at its peak when customers use a brand name rather than the actual noun. For example, instead … [Read more...]

What is black-hat SEO?

September 7, 2020 by BPM Team

Seo illustrations and a hand of the person

Simplifying black-hat SEO A digital marketing company in Singapore for example would use the  SEO method. This is due to it being the most efficient way to attract more traffic to your platform. SEO works better than its counterparts which are cost-per-click and … [Read more...]

Improve Your Brand Visibility and Reach Online with Digital Marketing

August 26, 2020 by BPM Team

Digital marketing icons illustration for brand reach

If your brand is new to marketing your products and services online, you may not fully grasp the importance of digital marketing. With the internet providing access to billions of potential customers, your products and services and services can quickly become lost along the … [Read more...]

Invest in Expert Real Estate Digital Marketing

August 26, 2020 by BPM Team

Person holding keys for real estate property on key ring with a little house

With the real estate market growing more competitive with the switch to online marketing, as a developer, you need to invest in expert real estate digital marketing to make your brand name heard above the others clamouring for attention.  The inherent risks of the real … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

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