It seems that everyone is talking about digital marketing, website personalization, and the value of big data and the Internet of Things when it comes to getting your customers to buy from you rather than your competition. However, one of the most important things you can do is … [Read more...]
What It Takes to Understand Your Customers Today
It is a well-known fact among business owners that modern shopping trends all point to the Internet as the epicenter of customer growth. When it comes to attracting and retaining customers, the Internet has provided ample opportunity for businesses both large and small. Google … [Read more...]
Business Analytics Challenges Faced by Small Businesses
Business analytics is not reserved for just the biggest players anymore. Small businesses have the ability to take their data-driven needs to the next level. That’s why we are seeing more small businesses find success than ever before. Armed with powerful new forms of business … [Read more...]
10 Tips for Smart and Effective Lead Management
Depending on the structure and size of your organization, lead management may be a task of marketing or sales or both. Whichever the case, managing leads is crucial to the success of any business. Leads come in and you have to make the most out of them. Besides, as Mark Cuban … [Read more...]
How to Use Big Data to Sell in Account Management
There are few more helpless feelings than seeing a stack of information and numbers that are both difficult to understand and labor-intensive to sift through. Even people who regularly work with big data can get lost in the mire and draw false conclusions. As the number of … [Read more...]
