Historically, the value of a business focused mostly on the health of the most recent balance sheet. Essentially accountants could, at a glance, determine asset strengths and liability weaknesses, then offer an informed view as to what actions were needed to improve things. As a … [Read more...]
4 Marketing Analytics Tips to Grow Your Business
Once upon a time, marketing was almost a finger in the air job. In other words, there wasn't really a statistical approach to how it worked, but it was instead about what individuals "thought" worked best for a business. Suffice to say, it's turned into something of a science. … [Read more...]
Big Up Your Business Like a Boss
It doesn’t matter whether you are a one-person band startup, or whether you have recently launched a company with a group of like-minded individuals, the chances are that you will have one eye on expansion. You want to grow your business so that it becomes a market leader within … [Read more...]
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