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Business Partner Magazine

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These 6 Mistakes Will Destroy Your Referral Marketing

November 22, 2017 by BPM Team

These 6 Mistakes Will Destroy Your Referral Marketing

Of all the marketing methods available, referral marketing stands as a unique opportunity for any and every kind of business. Referral marketing essentially puts customers to work for a company as these individuals send potential leads to a business. Referral marketing, when done … [Read more...]

Top 5 Customer Service Challenges of the 2010’s and What to Do About Them

November 9, 2017 by Guest Post

Top-5-Customer-Service-Challenges-of-the-2010s-and-What-to-Do-About-Them

Customer service is widely recognized as one of the biggest factors that affect not only the sales but also the overall success of a business organization. In fact, the 2013 report from Aberdeen Group stated that organizations that reached more than 90% customer satisfaction rate … [Read more...]

In the Age of AI and Bots – Why Call Centres Still Matters?

November 6, 2017 by Guest Post

In the Age of AI and Bots - Why Call Centres Still Matters

The telephone has been the primary channel used by customers to connect with companies they have business with. According to research by Forrester, the phone is still the most widely-used customer service channel – with 73% of customers calling into the call center. In a separate … [Read more...]

7 Ways to Discover Your Customer’s’ Pain Points

October 29, 2017 by Victoria Howes

Tired asian man with eye pain holding glasses in hand

As a business, it is essential that customer pain points are known, so they can be addressed, or in economic terms, supplied. But, if your customers have pain points and you are unaware of them, addressing them becomes impossible and they will seek supplies from a more responsive … [Read more...]

10 Reasons Your Business Must Have Live Chat On Your Site

October 20, 2017 by BPM Team

10 Reasons Your Business Must Have Live Chat On Your Site

Chat apps are everywhere these days. People communicate by text message, WhatsApp, Facebook Messenger, iMessage, Telegram, and dozens of other similar ways. Whereas once everyone communicated through phone calls, now we communicate by typing into our smartphones. Yet … [Read more...]

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