By definition, forecasting is inexact. It is a data-focused assessment of possibilities; and yes, there is a lot of guesswork involved. The idea is to minimize the guesswork through the systems and strategies you implement – as well as the accuracy of the data you use. If your … [Read more...]
What is the Meaning of Sales & Marketing and Their Advantages?
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why? Because generating sales requires potential customers to understand that a product exists, what it does, and why it’s better than a competitor’s offering. The … [Read more...]
Goals You Should Have For Your Business
No matter how much time and effort you put into your business or how hard you work–you need to have a clear direction of where you are going and how you are going to get there. You have probably skimmed through dozens of articles regarding how to set business goals and why. Now, … [Read more...]
3 Ways Social CRM Will Help You Attract More Business
Did you know? In today’s world, social media has become the most powerful marketing tool for businesses to promote their products and services on various channels such as Facebook, Twitter, Google+, Pinterest, Instagram and more. This is due to the range of benefits that social … [Read more...]
What Is Multi-Channel Approach & How Should You Prepare a Strategy for Your Marketing Campaign?
Long gone are the days when a single radio ad would send customers rushing to a store. Instead, companies must compete with a million distractions before they can direct customers to their products. Luckily, companies also have more ways to contact customers. Often called … [Read more...]
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