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Business Partner Magazine

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Storytelling That Resonates: Crafting Customer Journeys with a Human Touch

December 30, 2024 by BPM Team

Chris Bretschger

Modern consumers are bombarded with product and service ads and promotional content from brands online and on social media. They’ve become immune to modern advertising, instead relying on human connections with brands that demonstrate their value. Storytelling is a great way … [Read more...]

Boost Your Sales with Direct Mail Campaigns

July 10, 2024 by BPM Team

Selective Focus Photography of a Mailbox

Direct mail campaigns are often overlooked in this digital age dominated by emails, social media, and online ads. However, they remain a powerful tool for businesses looking to boost their sales. With the right strategy, direct mail can capture attention, create a personal … [Read more...]

5 Simple Ways You Can Optimize Business Communications

January 10, 2024 by BPM Team

Man sitting in front of people

Good communication is essential and a cornerstone of successful businesses. Optimizing your communication strategies is essential for enhancing productivity and fostering strong relationships with clients and partners. These are five easy-to-implement but effective strategies for … [Read more...]

Phone Calls May Still Be the Best Way To Conduct Business

June 14, 2023 by BPM Team

Businesssman talking to his phone

In today's fast-paced business world, communication is paramount to success. With the advent of various digital channels like email and text messaging, one might assume that traditional phone calls are on their way out. However, it may surprise you to learn that phone calls … [Read more...]

Qualities of a Reporter on the Money Beat

November 22, 2022 by BPM Team

Female reporter at press conference

Among the essential qualities of a reporter who covers the money beat is the ability to write in a way that will keep people informed. Reporters have to do this by identifying and analyzing the issues facing society and delivering an opinion that is both factual and persuasive. … [Read more...]

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