As new businesses have emerged in recent years, incorporating unusual and creative ideas to boost brand image has become an imperative strategy. A brand image is the identity of a business, constructed through perceptions, emotions and associations. In an era where … [Read more...]
5 Reasons Why Branded Video Production Should Be Part of Your Marketing Strategy
Video content is a powerful marketing tool that can be used for various purposes. From PR stunts to recipe videos, branded content can help you boost your online presence and increase brand awareness. When creating a branded video, keeping your target audience in mind is … [Read more...]
A More Feminine Approach To Branding
In recent years, a lot of focus has been placed on what is known as "feminine brand design," which refers to developing a brand with female customers in mind. In this post, a seasoned designer offers her expert opinion on how to build a feminine brand from a marketing … [Read more...]
Online Branding: How to Get Customers to Leave Reviews
Online brand impressions are key to extending the reach of your business. But gathering consistent, high-quality impressions is easier said than done. Reviews are an easy, reliable way to immediately increase your online branding visibility. How can you build a good … [Read more...]
The Strength of Storytelling: 7 Ways to Articulate Your Story and Make Your Personal Brand Stand Out from the Noise
Competition is hotter than ever for brands. Everyone is fighting to stand out and capture their audience's attention, but how? Storytelling is what separates the "good" from the "great." Brands with compelling stories are the ones that last. Though humans have … [Read more...]
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