Announcement Your brand needs to reflect the current state of your company, and a complete company rebranding may be the only way to do it. Making these changes can be difficult, but a solid company rebrand can ultimately improve your bottom line and attract new … [Read more...]
Value of Advertising and Branding
Businesses are putting more money than ever into advertising campaigns and branding projects. Pre-pandemic advertising budgets aren't being matched. They are currently being outstripped as businesses concentrate on positive growth. It was estimated that over $700 billion would … [Read more...]
Personal Branding Basics: 5 Tips for Entrepreneurs to Develop an Authentic and Powerful Presence
Becoming an entrepreneur can be daunting. No one knows who you are, you have no credibility, and people don’t immediately trust you or your new brand. Achieving success as an entrepreneur doesn’t happen overnight, and you’ll likely experience many challenges along the way. … [Read more...]
Reasons Why Customers Are Loyal To Sustainable Brands
Sustainability is undoubtedly one of the hottest socio-environmental trends in today's world. Indeed, many people have become highly eco-conscious. A recent Deloitte study reveals that a third of UK consumers search for brands with solid sustainable and ethical credentials when … [Read more...]
The Essential Do’s and Don’t’s of Company Swag
Finding the right company swag can be daunting. Do you choose small branded tchotchkes, or do you go all out with T-shirts and tote bags? Whichever you choose, there is a lot to keep in mind when picking out the perfect swag. When choosing your business swag, you want it to be … [Read more...]
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