Becoming an entrepreneur can be daunting. No one knows who you are, you have no credibility, and people don’t immediately trust you or your new brand. Achieving success as an entrepreneur doesn’t happen overnight, and you’ll likely experience many challenges along the way. … [Read more...]
Reasons Why Customers Are Loyal To Sustainable Brands
Sustainability is undoubtedly one of the hottest socio-environmental trends in today's world. Indeed, many people have become highly eco-conscious. A recent Deloitte study reveals that a third of UK consumers search for brands with solid sustainable and ethical credentials when … [Read more...]
The Essential Do’s and Don’t’s of Company Swag
Finding the right company swag can be daunting. Do you choose small branded tchotchkes, or do you go all out with T-shirts and tote bags? Whichever you choose, there is a lot to keep in mind when picking out the perfect swag. When choosing your business swag, you want it to be … [Read more...]
Branding in 2022: How to Create a Brand Identity [Ultimate Guide]
Branding in 2022: How to Create a Brand Identity [Ultimate Guide] Have you ever wondered what image and emotions come to people's minds and hearts when they hear, touch, or see your company's name or logo? The stimuli associated with your brand are the one thing that leads to … [Read more...]
5 Reasons Coffee Mugs Make A Great Promotional Item
Everyone loves a good cup of Joe. Coffee is one of America's favorite beverages. With the average American drinking almost two cups per day (and more for some of the "coffee achievers'' out there), it makes sense that coffee mugs and coffee ephemera are a popular item for … [Read more...]
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