Brand identity is how a company want their product or service to be perceived in the marketplace. Therefore business owners are using different elements to present their product to the audience and establish their business as well known. As a business owner, you need to … [Read more...]
The Importance of Good Branding to Propel Your Business to the Next Level
The golden arches, the swoosh tick, a piece of fruit with a bite taken out; we don’t need to even say these brands' names for you to know who we are talking about. That's the holy grail of good branding: design that is simple, memorable and perfectly communicates your brand to … [Read more...]
The Social Media Ad Platforms Cheat Sheet – Infographic
In today’s digital age, brands with a social media presence are one step ahead of those who don’t. It’s clear that the social media wave isn’t ending anytime soon, which is why businesses must take advantage of it to be ahead of competitors. By giving your brand social media … [Read more...]
5 Perks of Social Media Marketing
While it is true that many people use social media for social and entertainment purposes, this idea gets a completely new angle when it comes to running a business. Social media marketing is currently one of the most predominant forms of digital marketing. The main reason behind … [Read more...]
Social Media Practices for Event Marketing
Your event does not have to reach stadium-level capacity for it to be a success. Nevertheless, the more the merrier. Reaching the desired turnout, though, boils down to your ability to market your event. Your social media campaign should include a diverse and varied approach. … [Read more...]
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