Source: mohamed Hassan from Pixabay While it’s obviously important for startups to have a solid business model that allows for growth, eventually establishing a credible brand is also a crucial aspect of business. But merely understanding your brand and what it means to the … [Read more...]
Read this before you give up on Trade Show Marketing
The recent reduction in social distancing measures came as a pleasant surprise to the event industry. However, our venues have not been permitted to reopen on the fourth of July alongside the pubs, restaurants and bars. We have yet to receive any information regarding when we … [Read more...]
What We Understand About A Holding Company
It all starts with a vision, a dream we have scribbled down on a scruffy looking piece of paper that with enough determination and drive (and financing) can soon become a reality. We need to put in years and hours of grueling work, sweat-drenched clothing piling up in the laundry … [Read more...]
Which Demonstrates a Successful Effort at Branding?
Branding is one of the most important terms in marketing. It is essential because it is the way of differentiating your product from the competitors. It is necessary to make sure that the logo of your company is recognized instantly. You can do this only by giving a successful … [Read more...]
How to do a Brand Audit
“Your brand is your public identity, what you’re trusted for. And for your brand to endure, it has to be tested, redefined, managed, and expanded as markets evolve. Brands either learn or disappear.” (Lisa Gansky, US entrepreneur) What is a brand audit? A brand audit is the … [Read more...]
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