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Business Partner Magazine

Tips and advice for entrepreneurs, start-ups and SMEs

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This Is the Difference Between Advertising and Marketing

December 8, 2020 by BPM Team

marketing versus advertising - mktg vs adv - for marketing and business concepts

What's the difference between a Wendy's chicken sandwich and a Chik-fil-a sandwich? They're essentially the same product, but everything else about them, from the restaurant to the packaging, to the experience of buying one is different. If that doesn't make sense, then keep … [Read more...]

Planning Your Signage for The New Year

December 3, 2020 by BPM Team

histoire d'or store logo commercial sign in the street for shop jewelry brand

As 2020 comes to an end have you completed all of your resolutions for your business and your branding?  Your signage sets the tone for your business and an attractive entrance or signage can set your business apart from others.  Here is some signage that will help your … [Read more...]

How to Find the Best Web Designer within Your Budget in California?

December 2, 2020 by Contributed Post

Web development layout sketch drawing

First impressions do matter. And they’re made in the blink of an eye.  It takes just 0.1 seconds to form a first impression about a person and it takes 0.05 seconds to evaluate whether a website is appealing or not.  These are some numbers to keep in focus when … [Read more...]

Modes Of Integrated Marketing Communications To Capture Target Market

November 27, 2020 by BPM Team

Mobile phone app

Integrated Marketing Communication (IMC) is applying brand messaging consistently on traditional and other non-traditional channels of marketing. It allows potential customers and clients to interact with your company and brand through the channel they prefer. The knowledge and … [Read more...]

Smart Marketing Tips for Every Brand

November 21, 2020 by Kevin Adams

Intelligent digital monitor interactive signage - digital signage display

Running a successful brand takes more than producing quality products. It involves marketing and this involves investing in platforms and activities that will easily reach out to target consumers without spending too much. When planning business and marketing strategies, it is … [Read more...]

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Innovation in Business MarTech Awards – Best SME Business Support Platform 2024 – UK

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CorporateLivewire: Innovation & Excellence Awards - Business Publication of the Year

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