You need to know how to market your book effectively. That's true whether you're publishing yourself or working with a traditional publisher. Most published authors, especially those who are first-time publishers, won't get a complete set of marketing. You'll likely work with … [Read more...]
What Is The Importance Of Branding And Advertising?
Branding and advertising are different components of a comprehensive marketing strategy. Branding is used to help the company stand out and differentiate itself from the competition and influence the way customers view the company. Advertising, on the other hand, is used to … [Read more...]
Advantages Of Having A Professional Business Card
A business card is a perfect tool to advertise a company or business. They are inexpensive, fast, and a great way to get a name out there. There are many advantages of owning a professional business card, and the following are just some of them. There are so many business card … [Read more...]
Leading By Example: How Honda Built An Internationally Successful Business
Judging by the 261,000-odd new Honda Civic models sold in the USA in 2020, Honda is a very successful brand and at the height of its success. And the popularity of their cars isn’t down to metrics like their performance, horsepower, cargo space, or fuel economy alone. Honda’s … [Read more...]
7 Crucial Tips for Developing a Brand
Starting a business is incredibly exciting, but there are so many decisions to make it can be overwhelming. When you are developing a brand, it can be tempting to not put as much thought into your brand's story and message as you did into the product or service … [Read more...]
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