When we regard design as art, we deceive ourselves for a number of reasons. For one thing, it promotes the mistaken notion that nice design is judgmental. Any design has quantifiable points of reference that we can use to estimate its worth. Next, referring to design as an art … [Read more...]
Common Mistakes People Make When Naming a Company
Starting a new business can be challenging. You might be wondering how people ever get their businesses off the ground. Even though it can seem like a significant challenge, this is not something you have to face on your own. For example, you might have a hard time … [Read more...]
How Can Brands Use The TikTok Channel?
Are you thinking about leveraging TikTok for your brand? TikTok is a great channel to create attractive short videos. By employing filters, AR effects, soundtracks, and other features, you can generate engaging content on TikTok. Though the TikTok channel came up as an … [Read more...]
6 Steps to Building Community Around Your Brand
Brand communities bring your most loyal customers in one place. A brand community is essentially a group of customers who have invested in a business beyond what is being sold. These people will follow your brand online, share content, products, and services with others, and form … [Read more...]
The Crucial First Steps of a Successful Brand Design
Building a brand is invaluable for a company's success. But what is a - Brand? In short, a "brand" has different interpretations for every individual. For many, it's a company's relationship between current and future clients, while for others, it is a particular feature that … [Read more...]
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