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Online shopping has never been more popular than today, providing excellent opportunities for eCommerce startups. However, the competition is fierce, and the number of companies that have already established themselves online is substantial.
No matter how innovative or attractive your product is, targeted and carefully planned campaigns are required for success. The eCommerce industry is flooded with new and attractive products, so the only way to thrive is to stand out from the competition. That’s why it’s important to create a marketing strategy that will help you surpass your competitors.
If you decided to launch an eCommerce business and sell products online, take a look at these effective marketing tips and find out how they can help you scale your startup.
Social Media
Social media platforms, such as Facebook, Instagram, Twitter, or LinkedIn are powerful marketing tools. In fact, it’s unimaginable to run an eCommerce store without social media presence in today’s world.
Social media platforms are a great place to promote new products, inform your followers about sales and discounts, or even organize giveaways. Furthermore, they enable you to communicate with your clients directly, resulting in brand loyalty.
But how to choose the best media channel for your eCommerce? Our recommendation is to focus on Instagram as it has become a very profitable channel for many startups, allowing them to grow rapidly.
Instagram is the perfect visual marketing channel for eCommerce stores. But like all social networks, there is a right, wrong, and smart way to use Instagram. First, you need to get Instagram followers and build a loyal audience that will grow along with your business, and then, you have to be consistent and get your followers to become engaged on the topics you’re trying to market.
Optimize Your Website for Mobile
More than half of internet users use their mobile phones to make purchases online. As a result, many eCommerce websites have had to optimize their websites for mobile use, and you should consider it too.
Make sure your website is not complicated to navigate on a small screen, that it doesn’t look strange, and that it is easy to find all important information. If not, there’s a high risk that visitors will leave the page very quickly, causing you to lose potential customers.
If your website is optimized for mobiles, you’ll make it competitive too. Your competitors might not necessarily have a better product or service, but thanks to a mobile-friendly site, you can get things done faster. Therefore, make sure that you do not lose customers due to a poorly configured website.
Create an SEO strategy
One of the biggest challenges you’ll face as a startup in eCommerce is improving your website’s search engine rankings. Effective search engine optimization (SEO) helps your business become visible when online shoppers search for certain keywords.
You will need to create content around the words and terms that best describe your products which will help you present your eCommerce store as a relevant result for online searchers.
Collaborate With Other Brands
To increase brand exposure and capture the attention of your target customers, consider collaborating with other brands that are in the same industry as your startup. By this, we mean companies that offer products that complement yours.
Make an agreement with a company to market your products on their website if you do the same for them. To encourage customers to buy your products from the other company’s website, offer an exclusive discount code.
Both you and your partner company will offer value to your customers by providing information about all of your products in one place and offering discounts.
Offer More Services and Products
Whether you’re engaged in B2B eCommerce or selling directly to consumers, your startup business may not be all that for everyone. However, expanding your product range will appeal to new audiences and most likely increase your sales, as long as it is possible to handle that amount of products.
If you simply cannot offer more products and different ones, you can consider adding some extra services. Depending on your niche, you can offer personalization, subscription, maintenance, insurance, or installation services. These additions increase revenue and show how robust your services and products are to customers.
Upgrade eCommerce Software Solution
It is your job as an eCommerce owner to create a wonderful shopping experience for your customers. And if you want to give your customers a seamless and personalized experience, you will have to replace any outdated software that is used.
Outdated software with insufficient functionalities might make your job more difficult or time-consuming. So, investing in modern eCommerce software solutions will enable you to keep your customers happy, give them an enjoyable shopping experience as soon as they visit the home page, and until the product is delivered to the customer.
Conclusion
If you want to surge growth and differentiate your brand from your competition, an effective marketing strategy and seamless customer experience are key.
Social media, the right SEO strategy, and discount codes are just some of the marketing strategies you should consider for brand exposure and instant growth.
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