Everyone loves a good cup of Joe. Coffee is one of America’s favorite beverages. With the average American drinking almost two cups per day (and more for some of the “coffee achievers” out there), it makes sense that coffee mugs and coffee ephemera are a popular item for merchandise. Selling or giving away promotional coffee mugs at your small business can be a profitable decision for marketing purposes. Many people drink coffee every day, so coffee mugs are a fun and unique idea for promotions. Here are five reasons why.
Part of the reason that giving out promotional items is such a big deal for some companies is because they have a relatively low cost of entry. Buying certain items in bulk actually ends up making them less expensive and costly over time. Instead of purchasing a few or a dozen coffee cups to use in your business, you can get a volume discount. This renders them relatively inexpensive compared to buying them through traditional channels. Moreover, you’ll cut back on costs with customization because most companies that offer both purchases will have some sort of customizing options to use for your items. Buying in bulk has plenty of advantages and can work out well when it comes to stocking up on certain things for your business.
Coffee mugs come in quite a few different styles and are made from different materials as well. The old standby material from which most coffee mugs are made is ceramic—and that’s probably going to be the most common option to use for your promotional mugs. Mugs can also be constructed from stainless steel, glass, and even stoneware. Regular coffee mugs are usually going to be made from ceramic and come in an array of different tones. Volume is also easily customizable when it comes to most coffee cups. Stainless steel mugs are a good option for cold drinks, while ceramic mugs offer plenty of versatility. Whether they’re traditional or bistro style mugs, there’s something for everyone when it comes to promotional drinkware.
When it comes down to marketing your brand, taking the time to customize things with a tasteful logo or business information can go the extra mile to create better brand awareness. Better brand awareness is par for the course when you’re selling custom coffee mugs at your business—try to think of it as a mobile business card. It offers a way to print your entire company’s information on a cup while providing something that people will want to buy or take as a giveaway item. You could also customize it with the logo or other information that you feel you’d like to share with your customers. You can choose vibrant colors that catch the eye, add a unique design, and leverage these coffee mugs as a marketing tool for generating interest in your company. Whatever you choose to customize the mugs with, you’ll find that they can be an effective marketing tool under most circumstances.
Great For Sales
Although giving away coffee mugs can be beneficial for promo purposes, selling them as one of your wares can also be quite lucrative. Set up an entire section of your shop with some coffee mugs for the optimal effect. Coffee mugs are a remarkable sale item. Considering they have a typically high-profit margin (especially if you sell actual coffee in them, too) and generate interest in the company, they can be a solid opportunity to make some extra money during other sales. Moreover, they make customers happy—all while providing some free advertising for your brand. Finally, since coffee mugs are affordable, offer tons of variety, and are quite easy to mass-produce, they’re a good option for businesses looking to branch out with their promotional items.
Even Better For Promotions
Have you ever gone to a trade show, convention, or shop and seen an array of coffee mugs available for taking home or purchasing? Of course, you have. There’s a good reason for this. What makes a coffee mug a great promotional tool is that it gives people something they can enjoy and keep for a long time. It’s also an affordable way to get your company logo out there and take advantage of some passive advertising. Wherever somebody goes drinking from your cup, your business will be front and center when other people read the cup. It seems kind of silly, but it’s quite effective. Since it’s a practical item that people use every day, there’s an opportunity to get your message out there frequently. When you go to trade shows or events, or just want to offer a sweet deal to your customers, a coffee mug can be a great item to include as part of the deal. It’s a low-cost giveaway item that can make a difference for your company.
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