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Being an entrepreneur and running a start-up means you have so much responsibility. You must make all the right moves to be sure of the company’s success. Among the many obligations, you also need to dedicate yourself to marketing.
Marketing is essential for every business, and it can launch your start-up to the stars but also break it into pieces. One of the best marketing strategies is creating and posting video ads. The best thing about them is that they are made for various channels and are seen on both the internet and the TV.
In this article, we share other stats and facts showing how valuable video marketing is for raising your start-up. Follow up if you want to learn how video marketing can contribute to your efforts and how hiring a marketing video service can help you.
1. Consumers enjoy video ads the most
Some stats show that more than 97% of young US adults aged 18-24 consider themselves video viewers. Nearly everyone loves watching videos, and your ad may fall into this segment perfectly.
Showing how valuable videos are is that YouTube, one of the most popular video streaming platforms, has more than 34 billion views per month. Videos are the most popular medium today, and there’s no question about it.
2. 86% of marketers use video ads
Marketers know these facts very well, and nearly nine out of ten marketers will use video marketing for their marketing efforts. Only businesses that can’t profit from videos will try something else.
Statistics show that 86% of marketers claim to use video ads. They find this to be the perfect way to get more leads, conversions, and traffic on their websites. If nearly everyone’s using this method, it must be great.
3. The return on investment from video ads is enormous
Out of these 86% we mentioned above, 88% of them are satisfied with their ROI. The return on investment from their video ad efforts is excellent. Some of them will profit tremendously from these ads depending on the industry.
Even if we’re not talking about financial profits, videos can tremendously increase brand awareness and recognition, which is even more important for start-ups in the long run. If consumers start recognizing your company, profits will surely come later.
4. Video ads generate the most qualified leads
According to some sources, video ads provide better leads. In fact, compared to other marketing strategies and methods, video ads provide 66% more qualified leads, which is essential for getting more conversions.
Moreover, 93% of marketers claim that they’ve got a new customer thanks to a successful video ad. This is even more important for start-ups, especially those working in the service department. New clients are essential for the growth of the company.
5. If done right, video ads keep the consumers’ attention
In 2019, users spent nearly seven hours weekly watching videos on the internet. The more successful the video ad is, the better it will capture consumers’ attention. Stats showed that new generations have shorter attention spans, and videos seem to be the only medium that still manages to keep viewers interested.
If an ad is done right, it may go viral. If it does, it will surely catch the attention of the consumers. However, inspect your target group thoroughly and create a video that will address the right audience.
6. Videos best convince consumers to convert
When you have qualified leads, it’s easy to see them convert. Well-targeted videos will help your start-up reach qualified leads, and you’ll quickly see conversions. The sales department often complains about the marketing team providing useless leads, but if the marketers use video marketing, everyone can be sure that the leads are valuable.
7. Amazing 82% of traffic in 2022 comes from video streaming and downloads
Did you know that around 82% of the entire traffic comes from video streaming and downloading this year? That’s trillions and trillions of terabytes happening yearly, and nearly all of it comes from videos.
This number shows why it’s essential to dedicate yourself to creating an outstanding video ad and push it to the right places. A perfect ad will go live on many smartphones, laptops, tablets, desktop computers, and TV sets. It’s the perfect advertisement option for your business.
With all these stats above, no question that hiring the best marketing video company is essential. Professionals have the right equipment, knowledge, skills, and experience to create the perfect ad for your start-up.
Let them do the magic and hire the best marketers to find ways and promote this ad. Use all valuable channels and investigate what channels will be the best for your type of industry. It may be social media, the TV, search engines, or something else. Pick your options wisely and see the benefits from them.
You may also like: 4 Reasons Why to Use Video Marketing to Grow Your Business
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