For businesses that offer a variety of physical products, having good packaging matters. In retail, it isn’t only something that holds your product — it can make or break your first impression to your target market. If you look at the market shelves, the one with the most attractive packaging stands out. For online shoppers, a secured package is something they always look forward to when receiving their orders.
Choosing a packaging can be a strategy and a solution, which should be added to your marketing efforts checklist. Let’s break down what makes packaging attractive and learn how to choose the right packaging for your products.
1. Distinctive Appeal
Attractive packaging sets your product apart from your competitors, grabbing your customer’s attention, especially when surrounded by every other item — may it be on supermarket shelves or online stores. Creating unique packaging that represents your brand identity is more important than using vibrant colors alone.
Color and typography in packaging design act as a communicator to your potential consumers. It plays a role in showing your brand identity and how you differ from your competitors. The color palette, font style, and font size can grab the attention of your customer, as well as contribute to the overall appearance of your packaging. When designing packaging, make sure that it creates a hierarchy to guide your customers in the essential information, especially if there are any specific indications they should know about.
2. Protects from Shipment to Its Destination
Another characteristic of good packaging is its ability to hold and effectively protect your products. If you own an online store, your product’s overall rate can be affected when customers receive damaged or broken packages.
To make sure that your items arrive safely to your customers, your packaging must offer protection to the item being purchased. You can add filling materials like air cushions or double-wrap them. Your products can encounter bumps and shakes along the way, and you won’t have control over their shipment, so having the right protective measures is necessary.
3. Convenient to Use
Your product and its packaging should be user-friendly. No one wants to receive a package that isn’t easy to handle. Some people want to enjoy their unboxing experience, while others seek products that can fit properly into their homes.
Some businesses even tailor-fit their packaging to enhance customer convenience. They partner with brands that provide wholesale packaging supplies, like Ankutsan, that are known for excellent export performance and specialize in packaging designs and on-site box folding. Remember that your products will be taken from one place to another and will be handled by one or more people — from your team to some middlemen or other vendors, delivery riders, and your consumers, so it is important to find ways to easily handle your packaging.
An attractive packaging not only focuses on how aesthetically pleasing it is but also requires a mindful consideration of the important elements. It starts with clearly identifying your product category, boosting your brand identity, and knowing how to cater to different preferences.
Go beyond saying that, “It’s just packaging,” as it will have functional benefits and can impact your customers’ purchasing decisions. Lastly, take note of the practical details like size and weight to provide the right support and give the best user experience to everyone who will handle your items — from your business warehouse to your customer’s residence.
You may also like: How to Sell New Product Packaging Ideas to Retailers
Image source: Depositphotos.com