When it comes to impressing potential customers or clients, first impressions are everything. You don’t get a second chance at a first impression, and in an increasingly immediate world, the first few moments with a potential customer mean the world.
So how can you maximise the opportunity, and make your first impression stand out from the crowd? There are many ways to make this happen.
In this blog, we will explore the top three ways of making a good first impression as a business.
1. Treat every meeting like the most important one of your career
You never know where a new customer or client could take you. Even if you don’t consider this person or company to be a big “win”, it is important that you treat each new meeting like the biggest one yet.
By applying this rule, you will never come across as slacking, unprepared or substandard. By treating the new client or customer like the most important person you’ve met in your career, you are bound to impress, creating a fantastic first impression on them.
On the other hand, if you let your manners, preparation or presentation slide, it could cause people to be unimpressed by you.
2. Invest in your website and social media
Since the coronavirus pandemic closed so many physical stores, offices and meeting areas worldwide, your digital first impression has become even more valuable than before. Many, if not most, new customers or clients will first “meet” your business through its website or social media accounts nowadays. That means you have a choice: blow them away, or leave them dissatisfied and uninterested.
It is advisable to outsource your social media and website marketing and design to a specialist individual or company. Outsourcing is not only a more financially viable option, but it also means you will put your company in the hands of a whole team of experts.
By piquing people’s interest in your brand, the first time they visit your site or social media page, you are likely to gain a new customer who is interested enough to invest in your brand!
3. Work on your personal skills and presentation
If you are meeting potential new customers or clients in person, personal skills and personal presentation are of paramount importance.
Sometimes the old ways are the best, and this means taking notice of personal details, such as:
- Dressing appropriately for a meeting.
- Good personal hygiene and grooming.
- Good manners, such as handshakes, strong eye contact and open body language.
As well as your personal appearance, it is also crucial to set up the meeting environment to reflect your precision, dedication and innovation as a company.
To do this, take a look at top trade show displays for inspiration on how to stand out from the crowd. If you are meeting in a public place, ensure it reflects the vibe and style you exude as a brand.
Overall, making a good first impression as a business takes commitment and forethought. Use this guide to help you get a bullseye the first time around!
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