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Social media platforms like Twitter have always been one of the best ways to market your products to a target audience. In the words of experts, companies should take their business to their customers rather than them coming to you. However, despite having the tools, if you don’t know how to use them properly, you may not be able to promote your business as you should. Before we get on to how you should use Twitter for your business, let’s discuss how your Twitter account can promote your business.
Ways Your Twitter Account Can Promote Your Business
Customer Engagement
Twitter is a very popular platform with people from all parts of the world. This gives businesses an open market to reach out to their audience as it is very likely for them to be Twitter users. Twitter can help you reach out to your targeted audience and understand the different trends you can use to ensure your customers are satisfied with the products and services you offer them.
According to many experts, Twitter can be considered as a focus group for research. You can use it to see how your target audience exclusively thinks about a certain concept.
Branding
For businesses to succeed, they must create an image for their brand. Building a brand image takes strategy. For instance, you need to understand what information is shareable and the best way to share it.
Your brand should have a brand voice that must remain consistent in all your posts. Your conversations on Twitter can show your audience your brand identity and message. There are many brands out there that use their platforms to talk about social issues. Customers, in most cases, appreciate these initiatives as it shows that the brand cares about the well-being of the public. This helps you build a loyal community for your brand on Twitter, Facebook Instagram – followers on every social media platform are equally important.
Customer Care
Twitter is a great place for businesses to address the concerns of their customers as it yet again gives them an open platform to have a conversation. It is often seen that a Twitter thread starts with a customer complaining about a service and several others flood in to agree and tell their versions of the complaint. Brands can utilize opportunities like these to talk about the claims and tell their side of the story.
Businesses should take this opportunity and follow the example of Netflix by making a separate Twitter account to provide support to customers.
Community Building
Like celebrities have groups of fans, your business can have a community of people who use your services or products and are appreciative of what you do. Community building helps you put your message across and retain your audience.
These are some of the many ways you can use your Twitter account to promote your business. Now let’s take a look at all the actionable steps you can use to promote your business on Twitter:
Steps to Promote Your Business on Twitter
Learning how to use different features of Twitter can help you take your business to the next level. Here are some steps you can use:
Use Chats
If you are looking to increase organic followers for your Twitter account that engage with you, the best way to do this is by making use of Twitter Chats. Engage with the audience using chats and they will then retweet or like your posts, increasing your reach. You can also contact influencers that can promote your business.
Schedule Your Posts
It is important to post, but posting at the right time is vital. It is all about the timing. Further, many brands shy away from reposting but in reality, it can further help you promote your business. If you get multiple clicks on your post, your online visibility will increase significantly.
Use your Twitter insights tool to determine when your followers are the most active so that you post at that time exclusively.
Advertise On Twitter
Twitter offers different types of ads you can use to promote your services.
- Follower Ads- if you opt for follower’s ads, your account will be visible on the page of your target audience. This way, the audience can choose whether they want to follow your account or not.
- Trend Takeovers– If you want paid options, you can go for these types of ads as they help you reach a mass audience.
- Promoted Ads- Promoted ads are the simplest form of advertising on Twitter as it is your tweets that show up on the feed of users who are not following you.
We hope that this small guide will help you figure out how to use Twitter for business effectively and get the most advantage of it for your brand development.
You may also like: Getting Started On Twitter: Step by Step Guide To Setting up Your Twitter Account
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