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Your emails too bad to send? Test spam them and learn ways to fix delivery rate issues
Any b2b business goes through a lot of trouble. E-letters written too poorly to send test spam results revealing issues all the time. And of course, deliverability is dragged down by various problems. Users have to test email deliverability with specially developed tools to be aware of those problems. Folderly is always happy to help each of its clients test the email deliverability of their accounts and domains. However, we can do much more for the health of your b2b campaigns! Meet our review on the most tried-and-tested tricks for getting rid of delivery rate problems forever. Let’s quickly outline the main questions the article is to answer for you:
-why is it important to fix deliverability issues?
-how can one trick out his deliverability through improving:
1) sender score, IP, and domain reputation;
2) fixing DKIM problems;
3) checking email lists for invalid and unwanted contact data.
Users shouldn’t bail on caring about the purity of their delivery rates. The latter is one of the most important parameters monitored by ESPs. Domains with a low delivery rate are automatically marked as suspicious and probably belonging to spammers. Why can delivery rates get low? The more emails are rejected by recipients and put into spam folders, the lower deliverability is.
Having many emails too poorly written to send test spam delivery rates with Folderly
Low delivery rates preventing b2b campaigns from being run smoothly are a common thing. That’s why the necessity to improve email deliverability arises all the time. Let’s say a couple of words about how poor deliverability prevents companies from profiting in b2b.
It was said above that a delivery rate is harmed when people mark incoming letters as spam. As a result, the number of generated leads decreases and so do a company’s profits. Luckily, in Folderly we know how to help such cases. Folderly is a product of b2b lead generation company – Belkins. We have held the position of leading experts in the b2b lead generation sphere for many years already. So, from our professionalism’s point of view, we claim that to test and care about email delivery rates is a must. Below we have displayed the experience of our professionals for you to get acquainted with the best deliverability improvement ways. The only thing we have always wanted is for each client to forget about email delivery rate issues. And test his accounts and domain to get only pleasant results, of course.
Help email delivery rates by running a test for IP reputation issues
How can cold sales be helped when emailing is ineffective due to low deliverability? We always advise our clients to pay attention to their IP reputation first. In short, the IP rep parameter is the one in charge of the user-ESP relationship. Any ESP carefully monitors each of its IPs. It’s always done for the sake of protecting those IPs and not letting them become a tool in spammers’ hands. Suppose, you aren’t a spammer but the IP rep of yours is still low. How come? Let’s deal with the reasons for that to help your b2b company’s sales lead generation.
Any company’s IP reputation can go down in case its activity drew the ESP’s attention in a bad way. It often happens when emails resemble those written by spammers and end up in recipients’ spam folders. The recipients in their turn report to the ESP about the malicious activity. To avoid that, double-check any email and put it through a spam word test.
Another reason for the decrease of IP reputation can be the usage of shared IPs. Everything’s simple: one never knows if the person he shares the IP with isn’t a spammer. Thus, better to use a private IP. Plus, watch out for exceeding the email volume limit.
Boost email delivery rates remembering to test domains for problems
Besides IP reputation there’s also such a thing as domain one. No b2b campaign has great sale leads generation with domains suspected of spamming. As usual, the first thing to do is to find out if there are such issues on your side. Our spam checker will help to reveal if the email activities of yours suffer from problems. Suppose, it’s been revealed that something’s not OK with your domain reputation. What are the measures to be taken?
1) Start with reviewing content. Check messages and make sure they don’t contain spam words. Besides, the subject lines and body text of your letters have to follow the guidelines of b2b email writing.
2) Staying afloat is sure to be achieved if a company has loyal clients. Having a bunch of eager customers is especially important at the very beginning. Target your best clients to win trust with the ESP and be able to send more emails over time.
3) Thoroughly check email lists and get rid of any suspicious addresses. Even if a user isn’t aware of some email address being deleted, the ESP always is. And seeing that messages are sent there, the ESP will simply do his job. It means that the source of those letters is automatically marked as potentially spammy.
Not to be afraid to send spam test DKIM dependant aspects
First, let’s deal with the abbreviation. DKIM stands for “Domain Keys Identified Mail”. It’s a signature showing that incoming messages got the approval of the domain’s owner. Besides, DKIM indicates the absence of any alterations made to those messages. Thus, DKIM care is another addition to the set of measures mentioned above. It should be kept in mind along with testing an email for spam triggers, running a check of IP and domain health, etc.
Below are some DKIM relied on practices to be realized while running b2b campaigns:
-possess 2 keys: a public one to showcase it to verification servers and a private one for the signing server.
-often it happens that companies run massive campaigns. In this case, it’s recommended to possess several keys for rotating them during a year.
-use your DKIM for signing all e-letters. It includes bounce messages too along with those sent by partners.
In conclusion, it needs to be said that the best results are achieved when there’s a team of professionals at your side. Let Folderly become your business ally to stop doubting your campaigns’ success.
You may also like: Email Deliverability Practices to Avoid the Spam Filter
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