In this digital era, the marketing and advertising industry has progressed and moved to online mode. Today, it is difficult for a business to flourish if it isn’t displayed online. The reason is that most of your targeted audience spends more time on the internet rather than looking at the billboards. Online business is taking over the next era of marketing. For a successful business, it is important to work on their e-commerce websites. It is the need for the current period to strengthen your websites with local SEO so that you can attract more traffic towards them.
Why Do You Need to Improve Your E-commerce Website?
An E-commerce website serves as the representation of your business. It is the best way to lure potential customers and buyers. If you strategically improve your e-commerce website design, it will not only help you to earn a profit but also; it will enhance customer satisfaction. Now the question is, how to improve your e-commerce website? We have broken down the process into eight steps. These eight impactful strategies will help you to improve your e-commerce site. Let’s get started!
1. Attractive Website Outlook:
A successful website works better if it has an attractive appearance. Improving the look of your website is a perfect strategy. But what can make it look presentable? First of all, try adding pictures and graphics to your website while making sure that it doesn’t bother its functionality. Research shows that people prefer photos or videos more than plain texts. Videos can also go a long way. It is a smart idea to instil videos describing the product or what your website sells. They can also be a good representation of ads and promotions. If you are adding texts to your website, it is recommended to use a customer-friendly tone. This helps the customers to understand better, which keeps them on your website for a long time.
2. Customer Support:
Customers are the foremost priority of any business. Imagine going to a mall. You will find customer representatives scattered around to help you with what you need. But in online business, it isn’t easy to do that. Here, you are required to give a prompt response to customers’ queries or concerns in order to keep them on your website. It doesn’t mean that you have to be available 24/7 on your website. Instead, you can put your contact number and email within easy reach on your e-commerce site, such as putting your contact on the bottom of every page of your site. You may also come up with pop-ups where clients can ask you questions on your website, or you can add automated responses to commonly asked questions. If you get a lot of customers contacting you, you should seriously consider hiring IT services to help lighten your load.
3. Testimonials and Reviews:
Another way to improve your e-commerce site is to include relevant testimonials and customer reviews. Founder of Protein Package, George Greenhill, advises that “organic reviews play an essential role in attracting customers and getting them to convert online to boost your sales”. The key is to ensure all reviews are authentic and genuine, it’s easy to put random reviews on your website, but that will not be an effective long-term solution. In all honesty, fake reviews are simpler than you think for potential customers to spot which can put them off ordering with you altogether. Instead, use a trusted review collection platform like Trustpilot, add testimonials that include the reviewer’s name and add a headshot picture (if they give you permission to do so). Along with that, you can place a star rating on each of your product pages for the corresponding item and include your company’s overall average rating in the footer of your website.
4. Easing the Procedure:
You don’t want to lose your customers with a complicated buying process. Most businesses don’t pay attention to their navigation or checking out procedure, which is why they lose traffic. Make navigation easier for the customers. They should find what they are looking for even if they are not sure about the product. For example, by adding suggestions in the search bar as they try to search for a product. Imagine losing a customer in the end because the website doesn’t accept a particular mode of payment. To make the checking out process simpler, avoid asking for repetitive information. Plus, try to accept all modes of payment.
5. Discounts and Promotions:
One of the most powerful ways to improve your e-commerce website is to provide discounts. It is helpful in generating marketing traffic and revenue. Exclusive deals and offers entice customers to buy more of your products. Example: 35% discount on all our products! Buy now! Or Buy 1 get one free deal. This helps you to gain back your lost customers. Secondly, customize your website based on any occasion. Example, Christmas Sale! Or Black Friday sale! You can also add a time frame. This makes customers more active since they don’t want to lose a golden opportunity. Example: Sale ending in 24:04:06 secs.
6. Social Media Platforms:
Most of your targeted audience has a screen in front of them all the time. You can make use of social media to promote your website content. Marketing via social media is a considerable challenge, which is why you need to have a targeted approach. In e-commerce, specialized platforms like ShopWired can help you tailor your efforts. But you need to choose the most appropriate platforms based on your brand and target audience. For most people, the Big 3 are the most guaranteed to achieve a wider reach. Facebook, Twitter, and Instagram are the best ways to do it. Post your advertisements there and add links to the website. This will generate clicks and drive the audience towards your page.
7. Quality Content:
It is an excellent strategy to put additional content to your website other than the product descriptions or web copies. Blog sounds like a great idea when it comes to presenting content. You can generate write-ups related to your industry, services, or products—this aids in driving “organic traffic” to the e-commerce site according to SEOlutions. Besides, a well-read audience might want to learn more related to your website. You can add a reference to your website sandwiched in the content you are delivering.
8. Authenticate Your Site:
In the previous year, most of the people shopped for products online. Meanwhile, cybercrime reached its peak. Security is a priority for most buyers. It is vital to secure your site and display those signs on the screen. This gives customers a sigh of relief if they land up on your website. It is recommended to show your badges, where applicable. If you are affiliated with any industry or have earned any badges, it is a good idea to present them on your website’s homepage. Make sure that you don’t add false badges that could lead you to fraud or legal inquiry.
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