A good landing page will boost your online marketing campaigns because it leads to higher conversion power. With a properly designed landing page, visitors are likely to complete the conversion faster. Research shows that businesses that use well-crafted landing pages enjoy up to 10 times the response rate of general email marketing and outreach.
Designing a good landing page means going beyond something that looks “cool” but a simple navigation page that helps users find the right information. Read on to find out how you can simplify the process and unleash the landing page that will astound your audience!
1. Killer headline tag
The headline speaks volumes because everything starts here – attention, curiosity, and comprehension. The main headline of the successful landing page reminds visitors of the offer and helps convey the core brand message. It may be imaginative, funny, or simple. Just make sure it’s exceptionally communicative.
2. Add video and images
Add a video to your homepage to increase the “know, like, trust” element. A video will help you communicate and inform your audience about the benefits of your product or service.
Similarly, the photographs on the landing page are more visually appealing. It’s tempting to use photos in stock, but it’s better to show your face, your team or your customers’ faces. Many case studies show that actual photographs increase conversion rates over stock or model images by up to 50%.
Testimonials offer new visitors a glimpse of the experiences that customers have had. When new clients see quotes from existing customers, it helps build their trust. In other words, testimonials act as social proof, as many people tend to make decisions based on others’ experiences.
4. Show trust symbols
Trust symbols, such as awards or other qualifications, help build the reputation of the website or brand. Attach logos of any leading brands you have partnered with on your landing page.
5. Mobile friendly page
Most people browse the internet on their mobile devices; that’s why it accounts for almost 69 percent of any online activity! Besides, a responsive website is a Google ranking parameter.
According to ClickFunnels, 61% of users would not come back to a site with loading problems and will opt for a competitor’s website. The mobile-friendly design should, therefore, be a top priority.
6. Think minimalist
A clean page with fewer distractions (for example, pop-ups) can act as a magnet. It will provide visitors with the requisite information to persuade them to convert, with no extra information. Too much information can be daunting.
The information that is displayed at the front and center of the site should be scannable. An excellent landing page uses bullet points to illustrate specifics if possible. Take a moment to highlight the critical points in your offer in text and to explain details with an optional clickable video.
A professional landing page is one of the best ways to market a product or service. The platform incorporates marketing and psychological tactics and provides a powerful incentive for action – shopping, ordering, or any other desired action.
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