Social media and the Internet have turned the hotel industry upside down in the last number of years. Smartphones are ubiquitous and people feel empowered to write reviews both good and bad on the likes of Facebook and TripAdvisor about their hotel stays. While this content that … [Read more...]
10 Email Marketing Tips & Best Practices from The Beatles – Infographic
Is your email strategy in need of some inspiration? Get the top 10 email marketing and best practices inspired by the Beatles in this handy infographic from SmartMail. Embedded from The SmartMail Blog See also: 52 Email Marketing Best Practices and Tips We Can Learn From The … [Read more...]
How to Craft an Effective Social Media Strategy
As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier … [Read more...]
Take Control of Your Social Media to Enhance Your Professional Development
It’s a common misconception that professional development comes from what formal education we have, what degrees we hold and what training programs we have completed. Unbeknownst to the masses, a large proportion of our success actual derives from our personal networks, in … [Read more...]
5 Elements of a Successful Email Marketing Campaign
This article contains affiliate links. For more info, see disclosure. With the vast influence of social media, email has no more use in online business marketing, right? Wrong. Any marketing specialist who feeds you this concept either doesn’t know the goldmine that is … [Read more...]
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