Whether you’re the CEO of a multinational corporation or the owner of a mom and pop store, there’s one thing every business has in common: the desire to increase sales. Having a solid sales team is undoubtedly essential when it comes to boosting your business’s bottom line. … [Read more...]
Digital Marketing for Your SME: Why Content is King
No matter whether you're the proprietor of a brick-and-mortar retail establishment, in the professional sector, or part of the B2B online service economy, you know that the key to your company's success is marketing yourself as a brand. Today, this means using the internet to … [Read more...]
How to Take Your SME to the Next Level
With thousands of businesses now in operation and potentially competing with each other, growth may seem hard to come by. It is true that many businesses fail within the first few years of setting up, a fact which may put a dampener on the aspirations of entrepreneurs across the … [Read more...]
The Packaging of Cosmetics: How Important is it for a Business?
The packaging of a product plays a significant role in how well the product would be accepted by the consumers. This would, in turn, add to the growth and success of a business. When it comes to buying cosmetics, people want to be sure of its quality before deciding to purchase a … [Read more...]
What Volvo Can Teach Us About Rebranding
For over 72 years, Swedish car manufacturer Volvo had been the epitome of Scandinavian practicality. Way back in 1920s, founders Gustaf Larson and Assar Gabrielsson sat down to design a line of vehicles that would be able to cope with the country’s tough winter climate, terrible … [Read more...]
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