The launch of new products for any entrepreneur or business is one of the chief milestones for every business. A sound marketing plan assists you to target your potential customers and boost brand reach. Research showed that 2020 saw a whooping 4.66 billion internet users … [Read more...]
6 Clever Things You Could Be Doing With a Customer Data Platform
Is your business making the best use of its customer data? Is your marketing team able to leverage the knowledge of your customers from your data? Are you even collecting the right kind of customer data? In reading this post, you’ll soon see why businesses of all sizes need … [Read more...]
3 Common Reasons New Businesses Have Financial Difficulties
When you start a new business, one of the skills you need to learn very quickly – and ideally a skill you will already have – is money management. Get this right, and even the lean times at the start of your business adventure will be possible to get through. Get it wrong and … [Read more...]
3 Business Trends for 2021 Marketing Students Should Know
Marketing may seem like a straightforward enough field. But in reality, it is full of little nuances and pitfalls. It is the in-depth understanding of what makes your customers tick that separates talented amateurs from real professionals. Most of this know-how comes from … [Read more...]
Email Deliverability Practices to Avoid the Spam Filter
Email marketing is one of the best approaches to reaching out to your clients. It can be a fast, cost-effective, and convenient way of reaching out to potential new customers. You can also use it to retain your existing customers. More and more business owners are now using … [Read more...]
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