As digital advertising continues to grow at a break-neck speeds, more and more companies are starting to realize its potential against other traditional marketing efforts of today. Despite this, digital advertising faced some serious challenges in 2016, particularly due to the … [Read more...]
First Year of Business Survival Guide
According to the U.S. Bureau of Labor Statistics, only 50 percent of business startups thrive past the fifth year. Companies that start off on the right foot during their first year of business often improve their chances of surviving. One of the major missteps a new business can … [Read more...]
7 Exercises You Can Do Right In Your Chair!
Do you know that being seated for a very long time poses great health risks? According to studies, people who are seated for a long time run the risk of heart attacks and other problems. It is because the body is in a state which is worse than being a chain smoker. This is why … [Read more...]
Social Media Marketing Trends 2017
The arsenal of digital marketing tactics would not be complete without one critically important part - the Search Engine Optimization - or commonly known as SEO. For more than two decades, SEO has become an integral part of digital marketing and is known to be the most effective … [Read more...]
Big Data In Practice From Buzz Word To Business Benefits – An Infographic
In 2015, a study by the Business Application Research Centre (BARC) analysed how some of the biggest companies in the world are utilising big data analytics. The study looked at the benefits of big data analytics, the main reasons companies are using it, and the reasons why some … [Read more...]
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