Long gone are the days when a single radio ad would send customers rushing to a store. Instead, companies must compete with a million distractions before they can direct customers to their products. Luckily, companies also have more ways to contact customers. Often called … [Read more...]
Business Analytics Challenges Faced by Small Businesses
Business analytics is not reserved for just the biggest players anymore. Small businesses have the ability to take their data-driven needs to the next level. That’s why we are seeing more small businesses find success than ever before. Armed with powerful new forms of business … [Read more...]
10 Tips for Smart and Effective Lead Management
Depending on the structure and size of your organization, lead management may be a task of marketing or sales or both. Whichever the case, managing leads is crucial to the success of any business. Leads come in and you have to make the most out of them. Besides, as Mark Cuban … [Read more...]
How to Use Big Data to Sell in Account Management
There are few more helpless feelings than seeing a stack of information and numbers that are both difficult to understand and labor-intensive to sift through. Even people who regularly work with big data can get lost in the mire and draw false conclusions. As the number of … [Read more...]
What is Link Retargeting?
To put it simply, link retargeting is just like traditional ad retargeting. The key difference is that instead of having to send customers to your site, you can display retargeted ads based on the link they click. And it can be any link – not just to your website. Link … [Read more...]
